Digital Marketing Officer at Zendale Consulting

Zendale Limited is a leading healthcare group committed to delivering innovative, accessible, and high-quality healthcare services. Our subsidiaries operate across diverse healthcare sectors, including Hospitals, Diagnostic Services, Fertility and IVF Services, Intensive Care Services (ICU), Biomedical Engineering, Occupational Health, and Healthcare Technology Solutions.

We are recruiting to fill the position below:

Job Title: Digital Marketing Officer

Location: Nigeria

Key Responsibilities

• Develop and execute digital marketing strategies that increase brand visibility, patient engagement, and business growth across Zendale Limited and its subsidiaries.
• Manage and maintain the company's websites, ensuring content accuracy, functionality, user experience, and search engine optimization (SEO).
• Manage Zendale Limited's LinkedIn page and other social media platforms, driving audience growth, engagement, and employer branding initiatives.
• Create and oversee the production of high-quality digital content, including social media posts, website content, blogs, newsletters, graphics, videos, and promotional materials.
• Plan, implement, and optimize digital advertising campaigns across Google, social media, and other relevant platforms to maximize return on investment.
• Monitor campaign performance, website analytics, and digital marketing metrics, providing insights and recommendations for continuous improvement.
• Design marketing and communication materials that align with the organization's brand identity and support business objectives.
• Produce and coordinate multimedia content, including photography, videography, and motion graphics, for marketing and corporate communication purposes.
• Collaborate with internal stakeholders to develop and execute marketing campaigns that support service promotion, customer acquisition, and business development goals.
• Manage relationships with external vendors, agencies, and media partners to ensure the successful delivery of marketing initiatives.
• Identify opportunities for strategic partnerships, community engagement, and business outreach to enhance brand presence and market penetration.
• Maintain accurate records of marketing activities, budgets, and performance reports.
• Stay informed on emerging digital marketing trends, technologies, and best practices, particularly within the healthcare industry.

Requirements
Education & Experience:

• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, Computer Science, or a related field.
• Minimum of 2–4 years of experience in digital marketing, social media management, or a related role.
• Experience in the healthcare industry will be an added advantage.

Technical Skills:

• Strong knowledge of SEO, SEM, Google Analytics, Google Ads, and social media advertising.
• Proficiency in content creation and management across multiple digital platforms.
• Experience with graphic design tools such as Canva, Adobe Photoshop, Illustrator, or similar applications.
• Basic knowledge of website management using CMS platforms such as WordPress.
• Strong understanding of LinkedIn marketing and employer branding strategies.
• Experience in video creation and editing is an added advantage.

Competencies:

• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Creative mindset with attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Strong interpersonal and stakeholder management skills.
• Self-motivated, proactive, and results-oriented.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should send their CV and portfolio to: hr@zendaleholdco.com using the job title as the subject of the mail.