Creative Director / Social Media Manager at Vard Media

Vard Media is a professional media studio in Lagos serving three core audiences: personal brands, corporate clients, and content creators.

We are recruiting to fill the position below:

Job Title: Creative Director / Social Media Manager

Location: Lekki, Lagos

About the role

• At VARD Media, the person who manages a brand's social media must also be the person who understands what content to create and how to direct it.
• You split your time between deep research (what is performing, what trends are emerging, and what formats the algorithm is rewarding) and execution (directing content creators on set or overall content direction, scheduling posts, and analyzing performance).
• You will be assigned to specific client brands and to VARD Media's own channels.

What you'll do

• Spend dedicated time daily researching social media trends, competitor content, and platform algorithm behaviour on Instagram, TikTok, and Facebook.
• Feed trend insights and content ideas to Content Strategists for scripting.
• Direct content creators on set once scripts are complete, body language, framing, energy, and tone.
• Manage the social media pages for assigned brands: scheduling, caption finalization, posting time optimisation.
• Collaborate with Content Writers & Strategists on captions and copy for scheduled posts.
• Produce weekly analytics reports: what content performed, what did not, engagement costs, growth metrics.
• Use analytics findings to inform the next round of content strategy and close the loop.
• Ensure every piece of published content is on-brand, on-trend, and aligned to performance goals.
• Flag underperforming content early and propose adjustments before the month is out.

What we're looking for

• 2+ years of social media management experience with a track record of growing accounts.
• Strong understanding of Instagram and TikTok algorithms- not theory, but real-world experience.
• Comfortable directing people on camera; you can give clear, confident, creative direction.
• Ability to read data and translate it into an actionable strategy.
• Experience working across multiple brands simultaneously.
• Strong written communication for captions and briefs.
• Proficiency with scheduling tools (Later, Buffer, or similar) and analytics platforms.
• Knowledge of what content types Meta rewards with lower ad costs is a strong advantage.

Who you are:

• You spend time on social media that would make most people uncomfortable, but you are not mindlessly scrolling.
• You are studying.
• You know which sounds are trending before your clients do.
• You can watch a piece of content and immediately know why it worked or why it flopped.
• You are just as comfortable behind a camera giving direction as you are behind a screen reading data.
• Beyond the skill, you carry a mindset that fits VARD Media: you treat the work like it is yours, you deliver without being reminded, and you hold a high bar for everything that goes out under a brand you manage.
• You work in close collaboration with writers, brand managers, and editors, and you do that with respect for what each person brings.
• Nothing great gets made here by one person alone, and you already know that.

Salary
N180,000 - N220,000 monthly.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online