Lead Brand Manager at Vard Media

Vard Media is a professional media studio in Lagos serving three core audiences: personal brands, corporate clients, and content creators.

We are recruiting to fill the position below:

Job Title: Lead Brand Manager

Location: Lekki, Lagos

About the role

• The Lead Brand Manager is the most senior creative and strategic voice in the Content & Branding department.
• You own how every client brand is perceived, communicated, and grown.
• You also carry creative direction responsibilities, meaning you are the final word on how content looks, sounds, and feels before it goes live.

What you'll do

• Lead all client onboarding sessions alongside other HODs; you set the tone from day one.
• Conduct deep brand audits for every new client: tone of voice, personality, audience, messaging pillars, and visual identity.
• Assign the right team members to each brand based on fit, capacity, and skill.
• Hold full accountability for the health and perception of every brand under your team.
• Carry creative direction responsibilities, after final approval from the HOD, of all content before it is published.
• Mentor and manage Junior Brand Managers, reviewing their briefs and guiding their growth.
• Build and maintain a strong working understanding of VARD Media's branding philosophy: branding equals perception.
• Use AI tools strategically for research, brand analysis, and strategy development, not as a shortcut, but as a force multiplier.
• Collaborate with Content Strategists to ensure all written output aligns with each brand's voice.
• Be client-facing and confident; you must be able to independently close and retain clients.

What we're looking for

• 3+ years of brand management, creative strategy, or brand consulting experience.
• Strong portfolio of brand work across at least 3 industries.
• Deep understanding of how brand perception is built through content.
• Proficiency with AI tools for research and strategy (ChatGPT, Claude, Perplexity, etc.)
• Excellent written and verbal communication; you write briefs that people actually follow.
• Client communication.
• Comfortable working in fast-moving, high-output environments.
• Ability to direct creatives (writers, designers, and on-camera talent).
• Knowledge of Instagram and TikTok content trends is a strong advantage.

Salary
N280,000 - N320,000 monthly.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online