Head, Marketing & Partnerships at Jimadek Consulting Limited

Jimadek Consulting Limited is a specialist recruitment and human capital consulting firm dedicated to serving the financial services industry. We partner with Microfinance Banks, Finance Companies, FinTechs, Commercial Banks, Mortgage Institutions, Cooperative Societies, and other financial institutions to attract, assess, and place exceptional talent that drives business growth and operational excellence.

In today's highly competitive labour market, organizations require more than just recruitment support—they need a strategic talent partner that understands industry dynamics, regulatory expectations, and the competencies required for sustainable success. At Jimadek Consulting Limited, we leverage deep industry knowledge, rigorous assessment methodologies, and an extensive talent network to deliver high-performing professionals across executive, management, and specialist roles.

We are recruiting to fill the position below:

Job Title: Head, Marketing & Partnerships

Location: Ikoyi, Lagos
Employment Type: Full-time

Job Summary

• The Head, Marketing & Partnerships will be responsible for developing and executing the Bank's marketing, business development, and partnership strategies to drive customer acquisition, deposit mobilization, revenue growth, brand visibility, and market penetration.
• The successful candidate will lead initiatives that strengthen the Bank's market position, build strategic relationships, and support the achievement of business growth objectives.

Key Responsibilities
Marketing Strategy and Brand Management:

• Develop and implement the Bank's marketing and communications strategy aligned with business objectives.
• Drive brand awareness, customer engagement, and market positioning initiatives.
• Manage and protect the Bank's brand identity across all communication channels.
• Oversee the development and execution of marketing campaigns, promotions, and product launches.
• Ensure consistency of messaging across digital and traditional marketing platforms.

Business Development and Customer Acquisition:

• Develop initiatives to drive customer acquisition, retention, and portfolio growth.
• Lead deposit mobilization and customer growth strategies.
• Identify new market opportunities and growth segments.
• Develop and execute strategies to increase product adoption and cross-selling opportunities.
• Collaborate with business units to support revenue generation objectives.

Strategic Partnerships and Alliances:

• Identify, develop, and manage strategic partnerships that support the Bank's growth objectives.
• Build relationships with fintechs, corporates, associations, institutions, government agencies, and community organizations.
• Negotiate and manage partnership agreements and collaborative initiatives.
• Explore opportunities for co-branded products, financial inclusion programs, and ecosystem partnerships.
• Monitor partnership performance and ensure value realization.

Digital Marketing and Customer Engagement:

• Lead digital marketing initiatives across social media, email marketing, content marketing, and online advertising channels.
• Monitor customer engagement metrics and campaign performance.
• Drive customer education and financial literacy initiatives.
• Leverage digital channels to improve brand awareness and customer acquisition outcomes.
• Support digital banking adoption and customer onboarding initiatives.

Market Research and Competitive Intelligence:

• Conduct market research to identify trends, customer needs, and emerging opportunities.
• Monitor competitor activities and industry developments.
• Generate insights to support product development, pricing strategies, and business decisions.
• Recommend innovative approaches to strengthen market competitiveness.

Stakeholder Management:

• Build and maintain relationships with key internal and external stakeholders.
• Collaborate with Product, Operations, Risk, Finance, Compliance, and Technology teams to ensure successful execution of initiatives.
• Represent the Bank at industry events, conferences, exhibitions, and networking engagements.
• Manage relationships with marketing agencies, vendors, and service providers.

Performance Management and Reporting:

• Develop and track key marketing and partnership performance metrics.
• Prepare periodic reports on campaign performance, partnership outcomes, customer growth, and return on investment.
• Manage the department's budget and ensure efficient utilization of resources.
• Continuously evaluate and optimize marketing and partnership strategies.

Qualifications and Experience

• Bachelor's Degree in Marketing, Business Administration, Communications, Economics, Banking & Finance, or a related field.
• Master's Degree or MBA will be an added advantage.
• Minimum of 7–10 years' experience in Marketing, Business Development, Partnerships, Sales, or Customer Acquisition within the financial services sector.
• At least 3 years in a leadership or managerial role.
• Proven track record of driving business growth, customer acquisition, and partnership development.
• Experience within banking, microfinance, fintech, digital financial services, or related industries is highly preferred.

Professional Certifications:
Possession of relevant certifications will be an added advantage, including:

• Chartered Institute of Marketing (CIM)
• National Institute of Marketing of Nigeria (NIMN)
• Chartered Institute of Bankers of Nigeria (CIBN)
• Digital Marketing Certifications (Google, Meta, HubSpot, etc.)
• Project Management Certifications

Core Competencies:

• Strategic Marketing
• Brand Management
• Business Development
• Partnership Management
• Deposit Mobilization
• Customer Acquisition and Retention
• Digital Marketing
• Market Research and Analytics
• Negotiation and Influencing Skills
• Relationship Management
• Strategic Thinking
• Leadership and Team Management
• Communication and Presentation Skills
• Commercial Acumen.

Application Closing Date
14th July, 2026.

How to Apply
Interested and qualified candidates should submit their CV and a Cover Letter detailing their experience and suitability for the role to: recruitment.jimadekconsulting@gmail.com using the job title as the subject of the mail.