Digital Marketer at Alphabeta Consulting LLP

Alpha-Beta Consulting Limited is a leading Nigerian firm offering expert Business and IT solutions. For over two decades, the firm has partnered with financial institutions and public sector organisations across Nigeria and Sub-Saharan Africa, earning a strong reputation for excellence in revenue assurance and digital transformation.

The firm provides independent, professional advice in Information Technology and Financial Systems, focused on enhancing client performance and operational efficiency. Its approach blends cutting-edge technologies with client-centric strategies to drive long-term value.

Led by a team of seasoned professionals in IT consulting, banking, and accounting, Alpha-Beta delivers tailored solutions grounded in deep industry insight. Its commitment to excellence is underpinned by a focus on recruiting high-performing professionals who align with the firm’s full-service delivery model.

Strategic partnerships with global software developers and technical experts allow the firm to offer scalable and innovative services. These alliances ensure access to advanced tools, specialised training, and strategic guidance.

What sets Alpha-Beta Consulting apart is its combination of skilled talent, sector expertise, and a collaborative engagement style. The firm remains committed to creating meaningful change, delivering measurable value, and helping clients meet their goals through technology-driven solutions.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Ikeja, Lagos
Employment Type: Full-time

Position Summary

• We are looking for a highly skilled Digital Marketer with a proven record of developing and executing successful digital campaigns that generate measurable business results.
• The ideal candidate will possess strong expertise in lead generation, digital advertising, content marketing, SEO, social media management, marketing automation, analytics, and conversion optimisation.
• Experience in marketing technology, Fintech, SaaS, government technology, or enterprise solutions will be a significant advantage. This role is not for someone who only manages social media pages.
• We are looking for a marketer who understands how to turn digital engagement into qualified leads and revenue opportunities.

Key Responsibilities
Digital Strategy and Campaign Management:

• Develop and execute digital marketing strategies aligned with business growth objectives.
• Plan, implement, and optimise multi-channel marketing campaigns.
• Manage paid advertising campaigns across Google, LinkedIn, Meta, YouTube, and other relevant platforms.
• Drive awareness and adoption of Alphabeta's products and solutions.

Lead Generation and Customer Acquisition:

• Develop lead generation campaigns targeting government institutions, enterprises, SMEs, and strategic stakeholders.
• Build and manage marketing funnels to improve lead conversion rates.
• Collaborate with the Sales Team to ensure smooth lead nurturing and conversion.

Content and Brand Management:

• Create and oversee content strategies that position Alphabeta as a thought leader.
• Coordinate the production of blogs, articles, videos, case studies, newsletters, and digital assets.
• Ensure consistency of brand messaging across all channels.

Website and SEO Optimisation:

• Manage website content and performance.
• Implement SEO strategies to improve search rankings and organic traffic.
• Monitor website analytics and recommend improvements.

Social Media and Online Reputation:

• Manage and grow Alphabeta's social media presence.
• Develop engagement strategies that increase audience reach and brand awareness.
• Monitor online conversations and industry trends.

Analytics and Reporting:

• Track campaign performance and provide actionable insights.
• Monitor KPIs including lead generation, engagement rates, conversions, traffic growth, and campaign ROI.
• Prepare monthly performance reports and recommendations.

Requirements
Educational Qualification:

• Bachelor's Degree in Marketing, Communications, Business Administration, Information Technology, or related field.

Experience:

• Minimum of 5 - 7 years of proven digital marketing experience.
• Demonstrated success in lead generation and digital campaign management.
• Experience in marketing technology products, Fintech solutions, SaaS products, consulting services, or enterprise solutions is highly desirable.

Skills & Competencies:

• Digital strategy and campaign execution
• Lead generation and conversion optimisation
• Data analysis and performance tracking
• Content development and storytelling
• Commercial awareness and ROI focus
• Communication and presentation skills
• Creativity and problem-solving
• Project and time management
• Collaboration and teamwork.

Preferred Attributes
We are looking for someone who:

• Thinks strategically and executes effectively
• Understands how to generate business leads digitally
• Is data-driven and analytical
• Is creative and commercially minded
• Has strong communication and storytelling skills
• Is passionate about technology and innovation
• Can work independently while collaborating across teams
• Is focused on measurable outcomes rather than vanity metrics.

What We Offer

• Salary: N450,000 - N550,000 monthly.
• Work on innovative Fintech and government technology solutions.
• Be part of a company driving digital transformation and revenue modernization.
• Opportunity to influence business growth directly.
• Competitive compensation and performance incentives.
• Professional development and career growth opportunities.
• Collaborative and innovation-focused work environment.

Application Closing Date
7th July, 2026.

How to Apply
Interested and qualified candidates should submit their CV and a brief cover letter highlighting their relevant experience and proven capability in marketing leadership, sales strategy, and revenue generation to: Abcrecruitment@alphabetallp.com using “Digital Marketer” as the subject of the email.

Note: Only shortlisted candidates will be contacted.