Digital Marketing Manager at Bervidson Consulting Limited

Bervidson Consulting Limited is a leading retail and brand consulting, training, recruitment, and organizational development firm, dedicated to helping businesses build powerful brands, exceptional customer experiences, and high-performing teams. As a member of the Bervidson Group, the company operates at the intersection of strategy, talent, and execution, delivering solutions that drive sustainable growth and competitive advantage.

With deep expertise across retail strategy, brand development, customer experience design, talent acquisition, and capability building, Bervidson Consulting partners with organizations to transform ambition into measurable performance. Its approach combines practical insight, proven frameworks, and hands-on execution, ensuring that strategies are not only well-designed but effectively implemented.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Summary

• We are seeking an experienced, innovative, and performance-driven Digital Marketing Manager to lead our digital marketing strategy, customer acquisition efforts, e-commerce growth initiatives, and brand visibility across all digital channels.

Key Responsibilities
Digital Strategy & Growth:

• Develop and execute integrated digital marketing strategies aligned with business objectives.
• Drive customer acquisition, retention, and loyalty initiatives across all digital platforms.
• Develop and manage annual digital marketing plans, budgets, and performance targets.
• Lead digital transformation initiatives to improve customer engagement and sales performance.

Performance Marketing:

• Plan, execute, and optimize paid advertising campaigns across Google, Meta (Facebook & Instagram), TikTok, LinkedIn, and other relevant platforms.
• Manage PPC, display advertising, retargeting, and conversion-focused campaigns.
• Monitor campaign performance and maximize return on advertising spend (ROAS).

Social Media Management (A KEY PLANK):

• Develop and execute social media strategies for the group.
• Create and manage content calendars across all social media platforms.
• Produce engaging content, including posts, captions, reels, videos, stories, and campaigns.
• Manage brand communities and respond professionally to customer inquiries and comments.
• Plan and execute social media advertising campaigns.
• Collaborate with sales, marketing, and operations teams to support business objectives.
• Monitor social media trends, competitors, influencers, and industry developments.
• Track, analyze and report performance metrics, and provide actionable insights.
• Create content and handle content creation activities, including photography, videography, and influencer partnerships.
• Grow followers, engagement rates, website traffic, and social commerce performance.
• Maintain consistent brand voice and luxury retail standards across all platforms.

E-Commerce & Online Sales:

• Drive traffic, lead generation, and online sales growth.
• Collaborate with retail and sales teams to develop omnichannel marketing campaigns.
• Improve website performance, user experience, and conversion rates.
• Develop strategies for abandoned cart recovery, customer reactivation, and repeat purchases.

Content & Brand Marketing:

• Handle digital content strategy across websites, blogs, email marketing, and social media platforms.
• Ensure brand consistency across all customer touchpoints.
• Support product launches, promotions, events, and seasonal campaigns.

Analytics & Reporting:

• Track, analyze, and report key digital marketing metrics and KPIs.
• Utilize data and customer insights to improve campaign effectiveness.
• Prepare monthly performance reports and strategic recommendations for management.

SEO & CRM:

• Develop and implement SEO strategies to improve organic visibility.
• Manage email marketing, CRM campaigns, and customer database growth.
• Implement marketing automation initiatives to enhance customer engagement.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related discipline.
• Minimum of 5 years' experience in digital marketing, with at least 2 years in a managerial role.
• Proven track record of driving measurable growth through digital marketing initiatives.
• Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics, SEO, SEM, email marketing, and marketing automation tools.
• Experience managing e-commerce marketing campaigns.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication and project management abilities.
• Experience in retail, fashion, luxury, FMCG, or consumer-focused industries is highly desirable.

Key Competencies:

• Digital marketing strategy
• Performance marketing
• Customer acquisition and retention
• Data analytics and reporting
• SEO and SEM expertise
• E-commerce growth
• Leadership and team management
• Innovation and creativity
• Commercial acumen
• Results orientation.

Application Closing Date
30th June, 2026. 

How to Apply
Interested and qualified candidates should send their CV, portfolio, and links to social media accounts or campaigns managed and a brief portfolio highlighting digital marketing campaigns, results achieved, and relevant experience to: jobs@bervidsongroup.com Copy: info@bervidson.com, Careers@bervidsongroup.com using the Job Title as the subject of ther email.