Marketing Manager at a Leading Digital Pharmacy and Healthcare Technology Company - Refine Concepts

Refine Concepts - Our client is a leading digital pharmacy and healthcare technology company, is transforming how Nigerians access quality medicines and healthcar.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos
Employment Type: Full-time

Description

• We are hiring a Marketing Manager to own that story and drive its growth.
• You'll lead brand, content, performance marketing, and partnerships end-to-end, turning visibility into trust and trust into adoption across Africa's leading digital pharmacy platform.

What You'll Do
Strategy & Leadership:

• Define and lead the overall marketing strategy across multiple pharmaceutical products.
• Act as a strategic marketing partner to product, operations, and business development teams.

Growth & Demand Generation:

• Build and scale customer acquisition funnels with measurable CAC and LTV outcomes.
• Drive growth marketing initiatives across B2B, B2B2C, and B2C channels.

Brand & Communications:

• Own brand strategy and ensure consistent, compelling storytelling across all products.
• Translate complex healthcare solutions into simple, persuasive narratives for diverse audiences.

Digital Marketing & Analytics:

• Lead digital channel management using tools such as Google Analytics, Meta Ads, LinkedIn Campaign Manager, and HubSpot.
• Track conversion rates and optimise CAC:LTV ratios through data-driven decision-making.

Partnerships & Ecosystem Engagement:

• Develop and manage strategic partnerships that expand reach and adoption.

Team Building & Cross-Functional Collaboration:

• Build, lead, and develop a high-performing marketing team.
• Collaborate cross-functionally with product, operations, finance, and business development teams to drive revenue and adoption.

What We're Looking For

• Bachelor's Degree in Marketing, Business, Pharmacy, Business Administration, or a related field; an MBA or relevant certification is an advantage.
• 5+ years of progressive marketing experience, including at least 3 years in a senior marketing or management leadership role.
• A track record of growth marketing within consumer health, pharmaceutical, FMCG, or technology-driven companies operating in Africa.
• Proven success in brand management, performance marketing, content strategy, and campaign execution across multiple products or business units.
• Hands-on experience with digital marketing tools (Google Analytics, Meta Ads, LinkedIn Campaign Manager, HubSpot, or similar).
• Demonstrated ability to build and scale customer acquisition funnels with measurable CAC and LTV outcomes.

What You Bring:

• Strategic thinking paired with strong, hands-on execution ability.
• A proactive, innovative, and results-oriented mindset.
• Strong leadership, team-building, and people development skills.
• Excellent storytelling, communication, and stakeholder engagement capability.
• High accountability, integrity, and attention to detail.
• The ability to thrive in a fast-paced, dynamic, scaling environment.

What's on Offer

• A competitive monthly compensation package, commensurate with experience.
• A high-impact leadership role owning the marketing function end-to-end.
• The opportunity to shape the growth story of Africa's leading digital pharmacy platform.
• A collaborative, fast-paced environment with real cross-functional influence.

Application Closing Date
26th June, 2026.

How to Apply
Interested and qualified candidates should send their CV and a short note on a growth campaign or brand initiative you're proud of having led to: refineconceptjobs@gmail.com using the job title as the subject of the email.