Group Commercial Analytics Manager at Promasidor Nigeria

Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. As Chairman of Allied Lyons Africa for over 20 years, he travelled extensively across Africa and gained a unique and thorough knowledge of the food industry throughout the continent. In particular he noticed a lack of availability of the one highly nutritious product that the developed world takes for granted - milk. He realised that with technology in the manufacture of milk powders advancing rapidly, there was an exciting opportunity to provide milk powder in small portions that could be packaged in flexible sachets. It was found that removing the animal fat from the milk and replacing it with vegetable fat allowed for a longer shelf life. This meant that for the first time, milk powder could be distributed across the vast African continent, providing access to affordable milk to everyone in Africa. A passionate belief in this vision fuelled the pioneering concept of selling filled milk powder in small sachets and Promasidor began selling the Cowbell brand in the Democratic Republic of Congo (then Zaire) in 1979. Today Cowbell is sold in the majority of countries across the African continent.

We are recruiting to fill the position below:

Job Title: Group Commercial Analytic Manager

Location: Lagos

About The Job

• This role is the analytical engine of the Group commercial function — consolidating data from 40 markets, building the performance dashboards that drive weekly and monthly reviews, translating field and financial data into strategic insights, and ensuring that every commercial leader from field supervisor to GCCO has the right information at the right time to act with confidence.

Key Responsibilities
Commercial Performance Dashboard & Reporting:

• Design, build and maintain the Group commercial performance dashboard — the single source of truth for commercial KPIs across all 40 markets
• Produce the weekly commercial flash report (field activity, sell-in trends, coverage KPIs) distributed to GCCO, GCEO and Regional RTM Managers
• Produce the monthly commercial performance pack for the GCCO's monthly review: market scorecards, regional summaries, trend analysis and exception flags
• Build market-level dashboards for Country Commercial Directors: self-service analytics they can use without needing to request reports

Data Integration & Architecture:

• Design and manage the data integration architecture connecting all commercial data sources.
• Work with the Group SFA Manager and Group IT to ensure clean, consistent data flows from SFA into analytics infrastructure
• Define data governance standards: naming conventions, KPI definitions, calculation methodologies — ensuring consistency across all 40 markets
• Build and maintain the master commercial data model that underpins all Group reporting and analytics
• Identify and close data gaps: markets or channels where data is absent, unreliable or inconsistent, with a structured remediation plan

Strategic Commercial Analysis:

• Conduct deep-dive analyses on strategic commercial questions: growth driver decomposition, distribution gap analysis, channel mix optimisation, pricing elasticity, promotional ROI
• Build and maintain the Group market sizing model: total addressable market, current penetration, whitespace quantification by market and channel
• Develop the commercial segmentation framework: outlet tiering, geography prioritisation, customer potential scoring

Market Intelligence & Competitive Analytics:

• Partner with the Market Intelligence Analyst to integrate syndicated data (Nielsen, Kantar, Euromonitor) into the commercial analytics platform
• Build and maintain the competitive performance tracker: Promasidor market share vs key competitors by market, category and channel
• Develop price monitoring frameworks: track Promasidor pricing vs competition across key markets and flag anomalies

Financial & Commercial P&L Analytics:

• Build and maintain the commercial P&L model by market, by channel and by key category — enabling CTS (Cost To Serve) and ROI analysis on trade investment decisions
• Partner with the Group CFO teams and country finance teams to ensure alignment between commercial and financial reporting
• Support the GCCO in Board-level commercial reporting: commercial P&L bridge, growth attribution, investment case analytics

Capability Building & Data Culture:

• Train Country Commercial Directors and their teams on how to read, interpret and act on commercial dashboards — analytics is only valuable if it changes behaviour
• Build a network of commercial analytics champions in Tier 1 and Tier 2 markets: local data owners who maintain data quality and cascade insights to their teams
• Develop a data literacy programme in partnership with the Head of Sales Academy: embedding basic analytics skills in the commercial curriculum

Key Qualifications & Skills

• First Degree in Statistics, Data Science, Economics, Business Analytics, Mathematics, Engineering or equivalent with strong quantitative focus.
• MBA or postgraduate qualification in Marketing / Commercial Management is valued
• 8-12 years in commercial analytics, business intelligence or commercial strategy roles
• Full professional proficiency in English and French language is mandatory. Working level proficiency in Portuguese is valued.
• Minimum 5 years in an FMCG commercial analytics or insights role.
• Minimum 3 years working with African market data.
• Proven track record building commercial dashboards used by senior leaders for decision-making.
• Experience connecting SFA, ERP, syndicated data and financial systems into a unified analytics layer
• Working experience with Nielsen, Kantar, Euromonitor or equivalent
• Experience producing strategic commercial analyses that directly influenced senior leadership decisions
• Ability to present complex data insights to non-technical audiences including EXCO and Board level.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online