Marketing Manager at Crown Integrated Marketing

Crown Integrated Marketing is a full-service, data-driven digital marketing and demand generation agency. Crown has evolved its core services to adapt to the ever-changing needs and challenges of marketers – helping them to achieve their online marketing goals through search marketing, paid media, content marketing and search engine optimization. With experience in a wide range of digital marketing disciplines, the Crown Integrated Marketing team uses the latest information and techniques to help companies maximize the sales funnel and get the highest quality results based on their goals.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos 
Employment Type: Full-time

Description

• The Marketing Manager will be responsible for developing and executing data-driven marketing strategies to drive brand visibility, customer acquisition, and revenue growth for the company’s mobile phones and related products.
• The role requires a hands-on digital marketing leader with deep knowledge of the mobile devices market, consumer behavior, and multi-channel marketing execution.

Key Responsibilities
Strategy & Planning:

• Develop and implement comprehensive marketing strategies aligned with business objectives for mobile phones and accessories.
• Conduct market research, competitor analysis, and consumer insights to guide product positioning and campaign planning.
• Own the annual marketing plan, budget, and performance targets.

Digital Marketing & Performance:

• Lead all digital marketing activities including paid ads (Google, Meta, TikTok), SEO/SEM, email marketing, influencer marketing, and content strategy.
• Optimize customer acquisition funnels and conversion rates across digital platforms.
• Track and analyze campaign performance using analytics tools and dashboards; prepare regular performance reports with actionable insights.

Product & Brand Marketing:

• Manage product launches for mobile devices, including go-to-market strategy, messaging, and promotional campaigns.
• Ensure consistent brand positioning across online and offline channels.
• Collaborate with product, sales, and retail teams to align marketing initiatives with sales objectives.

Partnerships & Channel Marketing:

• Work with distributors, telecom partners, and retail channels to execute joint marketing campaigns.
• Manage relationships with agencies, influencers, and media partners.

Team Leadership & Collaboration:

• Lead, mentor, and manage the marketing team and external vendors.
• Collaborate closely with Sales, Product, Customer Experience, and Technology teams.

Key Requirements
Education & Experience:

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• 8–15 years’ marketing experience, with at least 3 years in a managerial role.
• Proven experience in digital marketing, performance marketing, and analytics.
• Strong background in the mobile phones, consumer electronics, or telecom industry is required.

Application Closing Date
30th July, 2026.

How to Apply
Interested and qualified candidates should send their Applications to: bunmi.alayande@crownintegratedmarketing.com using the Job Title as the subject of the email.