Brand Manager at SIMS Nigeria Limited

For over three decades, SIMS Nigeria Limited has grown from a single store to a nationwide business in the consumer electronics space with locations across Nigeria. Our journey of consistent growth and dedication has been driven by a commitment to quality in every aspect of our business. From our highly skilled and well-informed staff to the innovations and processes we bring to bear to ensure each customer receives top-tier service and dependable products.

With pride, we believe we are on a journey to building a legacy rooted in trust, innovation, and exceptional standards riding on our partnership with Samsung, Royal Electronics, Panasonic, Philips, Beko, Kenwood, Powermatic, and many others. Our values continue to guide us, allowing SIMS Nigeria Limited to thrive in a constantly evolving market while delivering lasting value to our customers, partners, and people across Nigeria. With premium products and unmatched service, we are honored to represent these trusted brands in Nigeria, bringing innovation and quality products directly to our customers with the sole aim of enriching their lives.

As we continue to expand and adapt to meet the growing needs of our market, SIMS Nigeria Limited remains committed to setting the standard in product quality and service across the nation.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Victoria Island, Lagos
Employment Type: Full-time

Role Overview

• We are seeking an experienced, strategic, and results-driven Brand Manager to lead the growth and positioning of the TCL brand across assigned markets.
• The ideal candidate will be responsible for developing and executing brand strategies, driving product marketing initiatives, managing marketing campaigns, supporting sales growth, and strengthening TCL's market presence.
• The Brand Manager will collaborate closely with sales, marketing, product, retail, and external partners to maximize brand visibility, customer engagement, and profitability.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with the company's business objectives and TCL's global brand guidelines.
• Drive brand awareness, market penetration, and revenue growth across all assigned product categories.
• Plan and execute integrated marketing campaigns across digital, traditional, retail, and experiential channels.
• Manage the end-to-end product launch process, including go-to-market strategies, promotional activities, and sales enablement.
• Conduct market research, competitor analysis, and consumer insights to identify market opportunities and emerging trends.
• Work closely with the sales team to develop promotional programs that increase product sell-through and market share.
• Monitor product performance, pricing strategies, inventory movement, and channel performance.
• Ensure consistent brand messaging, visual identity, and communication across all customer touchpoints.
• Analyze campaign performance using key marketing metrics and provide recommendations for continuous improvement.
• Support dealer activation programs, retail branding, merchandising, and in-store visibility initiatives.
• Collaborate with the product management team to identify customer needs and recommend product positioning strategies.
• Prepare periodic reports on brand performance, sales trends, campaign effectiveness, and market intelligence.
• Build and maintain strong relationships with key retail partners, distributors, advertising agencies, and internal stakeholders.
• Ensure compliance with company policies, brand standards, and marketing governance requirements.

Qualifications & Experience

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Master's degree or professional marketing certification is an added advantage.
• Minimum of 8years' experience in brand management, product marketing, or marketing communications.
• Experience in the consumer electronics, home appliances, FMCG, or technology industry is highly preferred.
• Proven experience managing brands, product launches, and integrated marketing campaigns.
• Strong understanding of retail marketing, channel marketing, and consumer behavior.
• Experience working with distributors, dealers, and retail partners is an advantage.

Application Closing Date
14th July, 2026.

How to Apply
Interested and qualified candidates should send their CV to: employment@simsng.com using the Job Title and location as the subject of the email.