Sales Business Manager - Beverages at De Royal Drinkables and Refreshment Limited

De Royal Premium Drinking Water is a fast-growing beverage company dedicated to producing and distributing high-quality drinking water and refreshment products across Nigeria. As we continue to expand our footprint, we are seeking a strategic, results-oriented, and experienced Sales Business Manager to drive sales growth, strengthen our distribution network, and expand our market presence across Northern Nigeria.

We are recruiting to fill the position below:

Job Title: Sales Business Manager - Beverages

Location: Idu, Abuja (FCT)
Employment Type: Full-time

Job Summary

• The Sales Business Manager will be responsible for developing and executing regional sales strategies, managing distributor relationships, driving market expansion, and achieving ambitious revenue and profitability targets.
• The ideal candidate must possess extensive experience within the FMCG beverage industry and have a proven track record of successfully managing sales operations across Northern Nigeria.
• This role requires strong commercial acumen, leadership capabilities, and an in-depth understanding of the region's trade channels, customer dynamics, and route-to-market strategies.

Key Responsibilities

• Develop and implement regional sales and business development strategies to achieve revenue, profitability, and market share objectives.
• Lead and manage sales teams to consistently deliver and exceed sales targets and key performance indicators.
• Develop, appoint, manage, and strengthen relationships with distributors, wholesalers, retailers, and key trade partners across Northern Nigeria.
• Identify new market opportunities and expand product availability in both urban and rural markets.
• Drive effective route-to-market execution and ensure optimal product visibility, distribution, and market penetration.
• Analyze sales performance, market trends, competitor activities, and customer insights to inform business decisions.
• Prepare sales forecasts, budgets, business performance reports, and strategic recommendations for senior management.
• Ensure successful execution of trade marketing activities, promotional campaigns, and product launches.
• Collaborate with Supply Chain, Production, Finance, and Marketing teams to ensure product availability and customer satisfaction.
• Recruit, mentor, coach, and develop high-performing sales teams while fostering a culture of accountability and excellence.
• Monitor distributor performance and implement corrective actions to maximize business growth and operational efficiency.
• Maintain strong customer relationships while ensuring excellent service delivery and long-term business partnerships.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Economics, or a related discipline. A postgraduate qualification or MBA is an added advantage.
• Minimum of 7 years of progressive sales and business development experience, with mandatory experience in the FMCG beverage industry.
• Proven experience managing sales operations and distributor networks across Northern Nigeria is essential.
• Demonstrated success in delivering sustained revenue growth, expanding market share, and achieving commercial targets within the beverage sector.
• Strong knowledge of beverage distribution, route-to-market strategies, wholesale and retail operations, and channel management.
• Established network of distributors and trade partners within Northern Nigeria is highly desirable.
• Excellent leadership, negotiation, communication, relationship management, and people development skills.
• Strong analytical and financial acumen with the ability to interpret sales data and market intelligence.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word); experience with CRM and ERP systems is an advantage.
• Willingness to travel extensively across Northern Nigeria to support business growth and customer engagement.
• Valid driver's licence is an added advantage.

What We Offer

• Competitive salary and attractive performance-based incentives.
• Opportunities for professional growth and leadership development.
• A dynamic, collaborative, and high-performance work environment.
• The opportunity to play a pivotal role in expanding a rapidly growing beverage brand across Northern Nigeria.

Application Closing Date
23rd July, 2026.

How to Apply
Inerested and qualified candidates should send their updated CV along with a cover letter highlighting their relevant FMCG sales experience and achievements to: careers.royalwaterng@gmail.com using "Sales Business Manager - Beverages"  as the subject of the mail.

Note

• Only shortlisted candidates will be contacted.
• If you don't meet up to the requirement, kindly do not apply.