Regional Head, Retail Showrooms & Franchise (Lagos Region) at Airtel Nigeria

Airtel Nigeria (Airtel Networks Limited) is a leading telecommunications services provider in Nigeria headquartered in Lagos, the commercial nerve-centre of Nigeria. The telco ranks amongst the top four mobile service providers in terms of subscribers with a customer base of more than 39.8 million. The company's product offerings include 2G, 3G and 4G wireless services, mobile commerce and enterprise services.

We are recruiting to fill the position below:

Job Title: Regional Head, Retail Showrooms & Franchise (Lagos Region)

Job Identification: 805
Location: Lagos
Job Schedule: Full time

About the Role

• The purpose of the job is to Implement the regional retail sales strategy and ensure achievement of sales targets and customer service levels at Airtel-owned and franchise showrooms.

Responsibilities
Business Planning:

• Roll out of AES in all the key cities identified 
• Roll out of Airtel showrooms in key locations where gaps exist including coverage of key cities
• Motivate retail shop staff to maximize sales to ensure that all targets are achieved within region franchise/ retail store mobile business unit, whilst adhering to company policies and procedures
• Effectively split, cascade and monitor regional month-on-month sales targets in retail shops and franchise
• Ensure sales of devices and achieving target on sale of devices, phones, dongles e.t.c
• Optimize operating costs to ensure ROI.
• Liaise with Central Regional Showroom and Franchise, SCM & Marketing to ensure optimum availability and mix of Airtel products across all Airtel owned and franchise showrooms 
• Drive the Up-selling of Airtel products and services in retail showroom and franchises within the regions.
• Effectively drive and manage target driven initiatives and projects in franchise and retail outlets in region

Brand Alignment / uniformity of standard look and feel across all franchise/ retail outlets:

• Drive consistency in ‘look and feel’ at all Airtel owned and franchise showrooms.
• Enhance distribution width and depth in the regions by ensuring expansion of the retail outlets that carry the Airtel brand.
• Identify and analyze brand touch points with the greatest impact, both positive and negative, on customer behavior and brand loyalty and recommend interactions that would have the most impact on revenue, growth and profitability

Team Performance Management & Engagement:

• Oversee the implementation of learning initiatives to ensure that client facing staff are able to complete the sale
• Ensure the achievement of projects, people and process to achieve set targets within the constraints of the budget.
• Support showroom employee engagement and retention initiatives 
• Implement and track employee rewards scheme.
• Recommend, monitor and ensure the development of top talent
• Ensure adherence to franchise operating manual and prospectus
• Ability to entrench and align retail and service culture.
• Effective and timely communication of all schemes and product launches to the retail and franchise teams

Decision Making Authority:

• Responsible for regional teams performance setting and target achievement
• Responsible for the implementation of performance targets
• Responsible for recruiting and appointing franchises
• Responsible for sourcing appropriate showroom sites and getting them up and running on time.

Educational Qualifications  

• First Degree or equivalent in a relevant discipline.
• Postgraduate/ professional qualification in a related field will be an added advantage.

Relevant Experience & Functional / Technical Skills:

• 10 - 15 years of relevant work experience in FMCG, Consumables or telecom
• 6 - 8 years’ experience in managing retail and franchise outlets in a telecommunications environment
• Ability to evaluate needs of customers, and determine what products or service would best serve those needs
• Interpersonal skills
• Communications skills(written and oral)
• Must be solution driven, proactive and have acceptable knowledge of the telecommunications business environment.

Application Closing Date
10th July, 2026; 11:59 PM.