P.Petrop Solutions Limited is a fast growing generator, agricultural and power solutions company specializing in the sales, installation and maintenance of diesel, gas generators and agricultural equipments for industrial, commercial, and residential clients across Nigeria.
We are recruiting to fill the position below:
Job Title: National Commercial Manager
Location: Lagos
Employment Type: Full-time
Job Summary
Actively responsible for driving revenue growth, profitability, and market expansion for the company's generator and agricultural equipment business. This role involves developing and executing commercial strategies, managing key customer relationships, overseeing sales operations, identifying new business opportunities, negotiating contracts, and ensuring customer satisfaction.
The National Commercial Manager will work closely with technical, service, procurement, and finance teams to achieve business objectives and strengthen the company's market position.
Key Responsibilities
Commercial Strategy & Business Development:
Develop and implement commercial strategies to achieve sales and profitability targets.
Identify and pursue new business opportunities in the power generation and agricultural equipment sectors.
Analyse market trends, customer needs, competitive activities, and industry developments.
Develop strategic partnerships with manufacturers, dealers, distributors, contractors, and corporate clients.
Prepare annual sales plans, forecasts, budgets, and growth initiatives.
Sales & Key Account Management:
Lead and manage the sales team to achieve revenue and margin objectives.
Establish sales targets and monitor team performance against KPIs.
Drive sales of diesel generators, gas generators, power solutions, tractors, harvesters, irrigation systems, and other agricultural equipment.
Ensure effective sales pipeline management and accurate forecasting.
Conduct customer visits and participate in key negotiations and presentations.
Build and maintain strong relationships with major customers, government agencies, NGOs, agribusinesses, contractors, and industrial clients.
Manage strategic and high-value accounts.
Negotiate commercial terms, tenders, contracts, and service agreements.
Ensure high levels of customer satisfaction and retention.
Tendering & Contract Management:
Identify and evaluate tender opportunities in both public and private sectors.
Lead bid preparation, pricing strategies, and proposal submissions.
Negotiate and manage commercial contracts to maximize profitability while minimizing risk.
Ensure compliance with contractual obligations and procurement requirements.
Pricing and Profitability Management:
Develop pricing models and commercial proposals that support business objectives.
Monitor profit margins and cost structures across product categories.
Review market pricing trends and adjust strategies accordingly.
Collaborate with finance and procurement teams to optimize commercial performance.
Product & Market Development:
Work closely with suppliers and OEM partners on product positioning and market penetration.
Support product launches and promotional activities.
Identify opportunities for introducing new products and services.
Gather customer feedback to influence product offerings and after-sales services.
Cross Functional Collaboration, Reporting and Compliance:
Coordinate with technical and service teams to ensure seamless project execution and customer support.
Collaborate with finance, procurement, logistics, and operations teams to ensure commercial success.
Support inventory planning to align stock availability with sales demands.
Monitor key business metrics and recommend corrective actions.
Ensure adherence to company policies, ethical standards, and regulatory requirements.
Team Leadership and Management:
Lead, motivate and assign territory to sales team by providing guidance, coaching, and support to sales team to enhance performance and achieve targets.
Conduct performance evaluation via feedback and support to sales team and address areas of improvement and celebrate successes.
Work in partnership with HR to hire and train new salespeople through development and implementation of training programs to equip the team with the skills and knowledge needed to succeed.
Cascade PSN’s goals and objectives into departmental then individual targets and goals to ensure each team member has clear objectives that align with our vision and mission statement and a roadmap for achieving them.
Bachelor’s Degree in Business Administration, Marketing, Agricultural Engineering, Mechanical Engineering, Economics, or a related field.
MBA or professional commercial qualification is an added advantage.
Minimum of 10 years of Generator and Agricultural equipment sales, or business development experience.
3–5 years in a senior managerial role within the generator, power solutions, agricultural machinery, heavy equipment, or related industry.
Proven track record of achieving revenue and profitability targets.
Experience managing major accounts, tenders, and contract negotiations.
Skills and Requirements:
Proven record of sales, marketing management and business development experience.
Superb people skills and confidence to engage individuals from a variety of backgrounds and disciplines in clear cut communication.
Ability to travel as required, work independently and achieve targets.
Strategic team player with high level of dedication.
Computer proficiency in Microsoft Office 365, marketing communication, and other similar in-house applications.
Grace, patience, empathy, self-awareness, emotional intelligence, and a sense of humor are all soft skills sought by PSN for this role.
Financial planning and solid negotiation skills to accomplish set task within the departmental budget.
Must network and build professional relationships with a variety of distributors and dealers in the generator sector.
Efficient organizational and active listening skills.
Training and coaching skills to build and lead a high performing sales team.
Ability to understand and follow company policies and procedures.
Uphold high level of tactical thinking capability while achieving set goal within budget limit.
Application Closing Date
10th August, 2026.
How to Apply
Interested and qualified candidates should send their CV and cover letter to: o.babatunde@ppetrop-solutions.ng using the job title as the subject of the mail.