Territory Development Executive at COWAS International Trading Limited

COWAS was first established in the United Kingdom in 2008. Due to the need for a home-based distributor of international brands in the African Market, with a unique edge of fully knowing the African consumers, COWAS was then established in Nigeria in 2017.

Over the years, our growth has been tremendous both in revenue and in manpower. We like to describe ourselves as an evolving company that is constantly keeping up with business trends in the marketplace.We are creating Africa’s largest distribution network for global-facing FCMG Brands whilemaking international-level luxury accessible and affordable for African consumers.

From surveys and research conducted by our team of experts, we understand the needs and preference of local consumers for a plethora of fast-moving consumer goods. Hence, we are uniquely positioned to guide a brand trying to gain presence in Africa from the manufacturer and place it in the premium segment of Nigerian consumer market. We envisage that in the coming future, we will be Africa’s largest distribution company for diverse international goods and services across the continent.

We are recruiting to fill the position below:

Job Title: Territory Development Executive

Location: Lagos 
Employment Type: Contract

Job Summary

• We are seeking an energetic, commercially minded, and relationship-driven Territory Development Executive to help expand our retail footprint, strengthen trade partnerships, ensure excellent in-store execution and drive sustainable growth across pharmacies, beauty stores, wellness outlets, and selected general trade channels within assigned territories then scale up to environs.
• This is a field-based role for a self-starter who thrives on building new business, developing strong retailer relationships, and creating marketing momentum from the ground up.

Key Responsibilities
Territory & Account Development:

• Identify, map, prioritize, recruit, and activate new retail accounts within the assigned territory.
• Develop and implement territory development plans aimed at increasing outlet coverage and market penetration.
• Expand the active customer base by securing new business opportunities across relevant retail channels.
• Identify emerging channel opportunities and recommend growth initiatives.
• Manage trade credit responsibly and ensure timely follow-up on outstanding payments.

Account Management:

• Manage the complete account lifecycle, including prospecting, onboarding, product placement, replenishment, and account growth.
• Monitor stock levels across accounts and drive timely product replenishment.
• Build sustainable reorder habits among customers to ensure continuous product availability.
• Strengthen account productivity through regular engagement, relationship building, and business development activities.
• Resolve customer concerns and trade-related issues promptly and professionally.

Trade Execution & Visibility:

• Ensure products are correctly merchandised, priced, and visible across all active retail outlets.
• Execute trade marketing initiatives and deploy merchandising materials according to company standards.
• Conduct product knowledge training sessions for pharmacy assistants, beauty advisors, wellness consultants, and retail staff.
• Monitor compliance with execution standards and report findings regularly.

Brand Advocacy & Consumer Education:

• Serve as a professional ambassador of the brand in all customers and trade interactions.
• Communicate product benefits, category insights, and brand value propositions effectively to retailers and stakeholders.
• Support consumer activation programs, product demonstrations, sampling activities, and awareness campaigns within key accounts.
• Foster retailer confidence in the brand through continuous education and engagement.

Reporting & Market Intelligence:

• Prepare and submit accurate daily, weekly, and monthly territory performance reports.
• Maintain up-to-date records of account activity, outlet coverage, sales performance, and reorder trends.
• Monitor competitor activities, pricing strategies, promotional initiatives, and distribution patterns within the territory.
• Identify market opportunities, business risks, and emerging trends and communicate them promptly to management.
• Provide actionable insights that support commercial decision-making and territory growth.

Key Performance Indicators (KPIs)

• Number of new accounts opened and activated.
• Growth in active outlet coverage.
• Sales and sell-through performance within the territory.
• Reorder frequency and account productivity.
• Product availability and distribution coverage.
• Trade execution and merchandising compliance scores.
• Timeliness and accuracy of reporting.
• Collection and management of trade receivables.

Job Requirements
Education:

• A Bachelor’s degree in any discipline, however, a background in health-related sciences such as pharmacy, nursing, nutrition, biological sciences, is an advantage

Experience:

• A 2-4 Years of experience in field sales, account creation and managing
• Practical commercial capability and field execution within consumer-centric industries
• A proven record to build productive trade relationships
• 2-4 years of experience in Feminine hygiene, intimate care or women’s wellness, maternal care, OTC pharmaceuticals, nutraceuticals, or consumable healthcare
• Experience working with startup brands, emerging businesses or market development initiatives is an added advantage

Technical Skills:

• A strong territory development and acquisition capability
• Excellent relationship-building and stakeholder management and engagement skills
• An excellent communicator with the ability to discuss intimate care and wellness products professionally and with clarity
• Strong commercial awareness and understanding of retail and distribution dynamics
• Excellent planning, reporting, and follow-through skills
• Proficiency in Microsoft Suites and commercial functions with Social Media platforms such as WhatsApp, telegrams, Meta etc.
• Ability to work independently and effectively manage a growing territory with minimal supervision
• Strong knowledge of the local pharmacy, beauty, wellness, and retail landscape

Inter-personal Skills:
We are looking for candidates who are: 

• Passionate about women’s health and wellbeing
• Relationship-oriented and skilled at building trust
• Resilient, proactive, and energized which should reflect in creating new opportunities
• Entrepreneurial mindset and capable of treating the territory assigned to them as a business
• Disciplined, detail-oriented, and committed to consistent execution
• Willingness and ability to spend most working hours in the field engaging customers and developing accounts
• Due to the intimate nature of the product category and the importance of authentic consumer understanding in trade engagements, female candidates with a genuine interest in women’s health and wellness will be given strong consideration
• Qualified candidates that reside in Lagos or Abuja.

Salary
N300,000 per month 

Application Closing Date
12th July, 2026.

How to Apply
Interested and qualified candidates should submit their CV and a brief cover letter to: recruitment@cowastrading.com using "Territory Development Executive – Lagos" as the subject of the mail.