Digital Marketer at a Hospitality, Food and Cinema Company - Talentfactory

Talentfactory - Our client, in the hospitality, food and cinema industry, is recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lagos

Key Responsibilities

• Develop and implement digital marketing strategies that support the Group's business objectives and drive customer acquisition, engagement, and retention.
• Manage and grow the Group's social media presence across platforms including Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube, and other relevant channels.
• Plan, create, schedule, and publish engaging multimedia content, including graphics, videos, reels, photography, and promotional campaigns.
• Monitor social media conversations, respond to customer inquiries, and manage online community engagement in line with the Group's brand voice.
• Execute paid digital advertising campaigns across Google Ads, Meta, and other digital platforms to maximize reach and return on investment.
• Develop and manage email marketing campaigns, newsletters, and promotional communications.
• Collaborate with Operations, Sales, Business Development, and Brand teams to promote campaigns, product launches, events, seasonal offers, and corporate initiatives.
• Monitor campaign performance using digital analytics tools and prepare periodic reports with actionable insights and recommendations.
• Conduct market research and monitor industry trends, competitor activities, and emerging digital marketing opportunities.
• Optimize website and digital content for search engines (SEO) and support Search Engine Marketing (SEM) initiatives.
• Coordinate content production, including photography, videography, and graphic design, to ensure consistent brand representation across all platforms.
• Maintain the Group's digital content calendar and ensure timely execution of marketing activities.
• Identify innovative digital marketing opportunities that enhance customer experience and strengthen the Genesis Group brand.

Requirements

• Bachelor's Degree or HND in Marketing, Mass Communication, Digital Marketing, Communications, or a related field.
• 2 - 4 years proven experience in Digital Marketing, Social Media Management, or Brand Marketing.
• Demonstrated experience managing multiple social media platforms for a corporate brand or agency.
• Strong copywriting, storytelling, and content creation skills.
• Proficiency in graphic design tools such as Canva and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, or similar) is an added advantage.
• Experience managing Meta Ads, Google Ads, and other digital advertising platforms.
• Working knowledge of SEO, SEM, Google Analytics, and website performance metrics.
• Experience using social media scheduling and analytics tools.
• Excellent written and verbal communication skills.
• Strong analytical and reporting skills with the ability to interpret campaign performance data.
• Highly creative, detail-oriented, and customer-focused.
• Ability to manage multiple projects, meet deadlines, and work effectively in a fast-paced environment.
• A good understanding of the hospitality, restaurant, cinema, entertainment, or retail industry is an added advantage.

Application Closing Date
18th July, 2026.

How to Apply
Interested and qualified candidates should send their CV to: genztalentory@gmail.com using the job title and location as the subject of the email.