Website Designer, Administrator & Digital Marketing Executive at a Reputable Company

A reputable company is recruiting suitably qualified candidates to fill the position below:

Job Title: Website Designer, Administrator & Digital Marketing Executive

Location: Nigeria
Department: Marketing, Digital Communications & Business Development
Resumption: Immediate

Job Summary

• We are seeking an innovative, creative, and results-driven Website Designer, Administrator & Digital Marketing Executive to lead the digital presence of Ruhe Global Resources (RGR) and its subsidiary-owned companies.
• The successful candidate will be responsible for designing, developing, maintaining, securing, and optimising the websites and digital platforms of RGR and its subsidiaries while planning and executing digital marketing strategies that generate enquiries, increase brand awareness, and drive business growth across the Group.
• The role requires an individual capable of managing multiple websites, brands, and social media platforms while generating quality leads, supporting customer engagement, and ensuring all digital assets effectively promote the organisation's services.

Job Purpose
The Website Designer, Administrator & Digital Marketing Executive plays a strategic role in managing and enhancing the digital presence of Ruhe Global Resources (RGR) and its subsidiary-owned companies.

Working closely with the Managing Director, Regional Managers, Marketing Team, Business Development Team, Recruitment Teams and subsidiary company managers, the post holder will:

• Design, develop, launch and maintain websites for RGR and all subsidiary-owned companies.
• Develop and implement digital marketing strategies that support business growth across the Group.
• Manage the online presence and branding of RGR and its subsidiary-owned companies.
• Create, manage and grow social media platforms across all businesses within the Group.
• Generate high-quality online enquiries and qualified business leads.
• Follow up digital enquiries and allocate leads to the relevant business units through the CRM system.
• Monitor website performance, digital campaigns and social media analytics, providing regular reports and recommendations.
• Ensure consistent branding and digital communications across all RGR and subsidiary company platforms.
• Support the launch of new subsidiary businesses by creating websites and implementing digital marketing campaigns.

Core Working Relationships:

• Managing Director
• Regional Managers
• Marketing Team
• Business Development Team
• Recruitment & Admissions Teams
• Customer Service Team
• Human Resources
• Subsidiary Company Managers
• External Digital Marketing Partners
• Website Hosting Providers

The post holder will work closely with staff across Abuja, Lagos, Port Harcourt, Benin and other company locations, supporting the digital activities of Ruhe Global Resources and all subsidiary-owned companies.

Job Description

• The Website Designer, Administrator & Digital Marketing Executive will be responsible for managing the digital presence of Ruhe Global Resources (RGR) and its subsidiary-owned companies, ensuring that all websites, social media platforms and digital marketing activities support the organisation's strategic objectives and business growth.

The post holder will:

• Proactively manage the websites of Ruhe Global Resources (RGR) and all subsidiary-owned companies.
• Design, develop, launch and maintain professional websites for RGR and its subsidiaries.
• Ensure all websites remain secure, responsive, user-friendly and regularly updated.
• Optimise websites for SEO, performance, accessibility and user experience.
• Manage website hosting, domains, SSL certificates, backups and website security.
• Create, manage and grow the social media platforms of RGR and its subsidiary-owned companies.
• Develop engaging written content, graphics and videos for websites and social media platforms.
• Develop and execute digital marketing strategies across all businesses within the Group.
• Plan and manage Google Ads, Meta Ads and other digital advertising campaigns.
• Generate high-quality online enquiries and qualified business leads.
• Follow up online enquiries and allocate leads to the appropriate recruitment, admissions or business development teams through the CRM.
• Monitor website traffic, digital marketing performance and social media analytics.
• Produce monthly reports on digital marketing performance and recommend improvements.
• Attend exhibitions, education fairs, recruitment events and promotional activities representing the organisation where required.
• Contribute to the organisation's digital marketing strategy and provide expert advice on digital communications.
• Conduct market research and competitor analysis to identify new opportunities.
• Achieve agreed monthly KPIs and performance targets.
• Provide timely and accurate reports on digital marketing activities.
• Travel within Nigeria and internationally where required.
• Undertake any other duties assigned by Management.

Key Responsibilities
Website Design & Administration:

• Design, develop and maintain websites for RGR and all subsidiary-owned companies.
• Update website content regularly.
• Ensure website security, backups and system updates.
• Monitor website performance and resolve technical issues.
• Improve website speed and user experience.
• Optimise websites for search engines.
• Manage hosting accounts, domains and email integrations.
• Ensure consistent branding across all websites.

Digital Marketing:

• Develop and implement digital marketing strategies.
• Plan and execute Google Ads and Meta Ads campaigns.
• Manage SEO and SEM activities.
• Develop email marketing campaigns.
• Monitor campaign performance and maximise ROI.
• Conduct keyword research and competitor analysis.
• Identify opportunities to improve online visibility.

Social Media Management:

• Create and manage social media platforms for RGR and subsidiary companies.
• Develop monthly content calendars.
• Create graphics, videos and promotional content.
• Respond professionally to enquiries and comments across social media platforms.
• Build and engage online communities.
• Manage online reviews and reputation.
• Develop influencer and partnership campaigns where appropriate.
• Monitor trends in digital marketing and social media.

Lead Generation & Business Development:

• Generate qualified online enquiries across all company services.
• Follow up website, email, WhatsApp and social media enquiries.
• Allocate enquiries through the CRM to relevant teams.
• Support recruitment and admissions campaigns through digital marketing.
• Develop strategies that improve enquiry-to-conversion rates.
• Maintain a consistent pipeline of qualified business leads.

Analytics & Reporting:

• Monitor website traffic using Google Analytics and Search Console.
• Track campaign performance and social media engagement.
• Prepare weekly and monthly management reports.
• Monitor KPIs including website traffic, leads, engagement, SEO rankings and conversion rates.
• Recommend improvements based on performance data.

Customer Service:

• Respond promptly to enquiries received through websites and social media.
• Resolve customer issues professionally and efficiently.
• Maintain accurate records of customer interactions within the CRM.
• Escalate urgent matters where necessary.
• Support excellent customer experience across all digital channels.

Experience & Qualifications
Essential:

• Bachelor's Degree in Computer Science, Information Technology, Marketing, Digital Marketing, Mass Communication, Graphic Design or a related discipline. Candidates with strong relevant experience but without a degree will also be considered.
• Minimum of two years' experience in Website Design, Website Administration or Digital Marketing.
• Experience managing multiple websites.
• Experience managing business social media platforms.
• Strong customer service background.
• Experience working within a target-driven environment.

Essential Skills & Competencies:

• Strong website design skills.
• WordPress and CMS administration.
• HTML and CSS.
• Photoshop, Canva or Adobe Creative Suite.
• Basic JavaScript knowledge is an advantage.
• SEO and Google Analytics.
• Google Ads and Meta Ads.
• Email marketing.
• Blogging and copywriting skills.
• Graphic design and visual storytelling.
• Social media marketing across all major platforms.
• Paid social media advertising.
• CRM systems.
• Strong Microsoft Office skills.
• Strong analytical and reporting skills.
• Excellent written and verbal communication.
• Strong customer service and relationship management skills.
• Sales and lead generation skills.
• Ability to manage multiple projects simultaneously.
• Excellent organisational and planning skills.
• Ability to work independently and within a team.
• Ability to work under pressure and meet deadlines.
• Strong creativity combined with analytical thinking.
• High level of professionalism and integrity.

Desirable Skills & Experience:

• Experience within the international education sector.
• Experience marketing educational services.
• Knowledge of CRM systems.
• Video editing skills.
• Google Ads Certification.
• Meta Blueprint Certification.
• Experience supporting multiple brands or subsidiary companies.
• Knowledge of international student recruitment is an advantage.

Salary

• You will be placed on a 3–6 months' probation with a salary of N160,000 per month.
• Following successful completion of probation, your salary may increase to N200,000–N300,000 per month, depending on performance, website delivery, digital marketing results, lead generation, achievement of agreed KPIs, and overall contribution to the growth of Ruhe Global Resources (RGR) and its subsidiary-owned companies.
• Performance-related incentives, training and development opportunities will also be available as part of the role.

What We Offer
Benefits:

• Competitive salary.
• Performance-based bonuses and incentives.
• Training and professional development opportunities.
• Career progression opportunities.
• Opportunity to manage multiple brands and subsidiary companies.
• Supportive and collaborative working environment.

Application Closing Date
TBC.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Note: Candidates should send their CV, portfolio of websites and digital marketing projects, and a cover letter demonstrating how you meet the requirements of the role to the Human Resources Manager.