Marketing Executive at Fadac Resources and Services Limited

Fadac Resources and Services Limited - From recruitment to workforce strategy, we help you build teams that grow with your vision. Let’s power your next phase of growth through people.

We are recruiting to fill the position below:

Job Title: Marketing Executive

Location: Lekki, Lagos

Job Description

• The Digital Marketing Executive will be responsible for planning, executing, and optimizing digital marketing campaigns that directly impact revenue growth.
• This is a hands-on role for someone with strong technical marketing skills, proven experience in digital lead generation, and a track record of managing high-performing online campaigns.

Key Responsibilities
Digital Marketing Strategy & Campaigns:

• Develop and implement data-driven digital marketing strategies aligned with company growth goals.
• Manage paid media campaigns (Google Ads, LinkedIn Ads, Meta Ads), ensuring strong ROI.
• Execute SEO/SEM strategies to increase organic visibility and lead acquisition.
• A/B test campaigns, creatives, and landing pages for continuous improvement.

Lead Generation & Funnel Optimization:

• Design and run demand-generation campaigns targeting SMEs, mid-market, and enterprise clients.
• Build and optimize marketing funnels (awareness → consideration → conversion).
• Work with the Sales and Business Development teams to align MQLs with sales targets.

Content & Digital Engagement:

• Create engaging content for blogs, social media, newsletters, and product campaigns.
• Oversee social media presence (LinkedIn, Twitter, Instagram, Facebook) with growth-focused strategies.
• Support design and execution of digital collateral (brochures, infographics, videos, product demos).

Analytics & Performance Reporting:

• Track and report campaign KPIs: CTR, CPC, conversion rates, ROAS, CAC, and LTV.
• Use Google Analytics, HubSpot/Zoho CRM, and reporting dashboards to monitor and optimize performance.
• Provide weekly/monthly performance dashboards to management.

Events, Partnerships & Customer Marketing:

• Plan and execute webinars, online and physical events, and virtual product demos.
• Collaborate with HR associations, business networks, and industry partners for brand visibility. Drive digital customer communication campaigns (product updates, retention campaigns, feedback surveys).

Qualifications
Education & Experience:

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Experience working with CRM and marketing automation tools is an added advantage.
• 3–5 years of hands-on experience in digital marketing, preferably in B2B SaaS or Tech solutions.
• Proven track record of managing paid ad campaigns and SEO/SEM strategies that generated measurable leads/pipeline.
• Experience with marketing automation and CRM tools (HubSpot, Zoho, Mailchimp, or equivalent). Skills & Competencies Strong digital marketing expertise (SEO, SEM, PPC, content, email, and social media).
• Advanced use of tools: Google Ads, LinkedIn Ads, Meta Ads Manager, Google Analytics, SEO tools (SEMrush, Ahrefs, Moz).
• Strong copywriting and storytelling skills tailored to business audiences.
• Analytical mindset — able to extract insights from data and act quickly.
• Bonus: basic design/video editing skills (Canva, Adobe Suite).
• Strong interpersonal and cross-functional collaboration skills. KPIs / Success Metrics
• Grow qualified leads by X% per quarter.
• Achieve target ROAS on paid campaigns.
• Improve organic search visibility and website traffic by X% within 6 months.
• Maintain CAC within target benchmarks.
• Consistently deliver MQLs aligned with Sales conversion goals. Compensation & Perks
• Compensation & Perks
• Competitive salary and performance-based incentives. Hybrid work environment with opportunities for

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: favour.a@fadacresources.com using the job title as the subject of the mail.