Visual Merchandising Lead at a Fashion and Retail Conglomerate - Bradfield Consulting Limited

Bradfield Consulting Limited - Our client, a Fashion and Retail Conglomerate established to create premium products and services that add value to its consumers. Its flagship brand has a 25+ year history as the leading premium children’s clothing brand in Nigeria with retail operations in 11 stores across the country. The brand is renowned for exceptional craftsmanship and timeless appeal, catering to fashion-conscious parents who prioritize style and quality. They also own a contract manufacturing outfit, focused on the mass production of garments and clothing across fashion and uniforms for schools, security agencies and corporate organizations.

They are recruiting to fill the position below:

Job Title: Visual Merchandising Lead

Location: Ikeja, Lagos
Employment Type: Full-time
Department: Visual Merchandising
Work Mode: Full Onsite (Monday-Friday)

Role Summary

• The Visual Merchandising Lead is responsible for planning, executing, and maintaining compelling visual merchandising and styling standards that enhance customer experience, drive impulse buying, and support upselling and cross-selling across all retail locations.

Key Responsibilities
Strategic & Team Leadership:

• Provide leadership and direction to the Visual Merchandising & Styling team.
• Collaborate with Retail Operations, Commercial, E-commerce, Brands & Marketing, Category, and Product Development teams to deliver business objectives.
• Develop and implement store-specific visual merchandising strategies aligned with brand identity, product range, and target customers.

Seasonal Styling & Creative Planning:

• Develop and execute seasonal styling and photoshoot calendars.
• Assign tasks to the VM team and ensure adherence to timelines.
• Coordinate cross-functional support for seasonal visual merchandising initiatives.
• Create and approve all mood boards for campaigns and shoots.

In-Store Product Knowledge & Training:

• Train store teams on product knowledge, line sheets, and styling techniques to support upselling and cross-selling.
• Develop and update fashion product knowledge training materials.
• Communicate seasonal styling stories and product pairings to store teams.

Window Display & Store Visual Execution:

• Oversee window display execution across all stores, ensuring consistency and compliance with approved themes.
• Ensure timely window changes in line with merchandising cycles.
• Monitor cleanliness and presentation of window displays, signage, tills, and acrylic displays.

In-Store Merchandising Compliance:

• Ensure correct product arrangement using colour, size, and age-range guidelines.
• Maintain complete looks across all categories and age ranges.
• Ensure accessories, shoes, mannequins, and displays are properly arranged and styled.
• Source props and creative materials and ensure uniformity across all store locations.

Mannequin Styling Management:

• Ensure mannequins are fully styled with coordinated outfits and accessories.
• Maintain cleanliness, symmetry, and focal-point styling standards.
• Ensure merchandise worn by mannequins is positioned close to drive conversion.

Photoshoot Management:

• Manage photoshoot planning, execution, and delivery timelines.
• Coordinate merchandise movement for shoots and ensure proper documentation and returns.
• Ensure timely delivery of images and videos for digital, in-store, and ecommerce use.
• Source photoshoot locations and manage the photography team.

Research & Trend Analysis:

• Research global fashion, lifestyle, and design trends to inform merchandising strategies.
• Benchmark international brands and best-in-class visual merchandising practices.

Requirements

• Bachelor’s Degree or equivalent in Fashion, Business, or a related discipline.
• Retail fashion certification is an added advantage.
• 6- 7 years’ experience in visual merchandising or fashion retail management.
• Strong knowledge of store layouts, fittings, mannequins, and visual standards.
• Proven experience in fashion styling, photoshoots, and look creation

Behavioural Competencies:

• Highly creative with strong artistic and colour intelligence.
• Excellent planning, prioritization, and time management skills.
• Detail-oriented with strong visual judgment.
• Confident communicator with training and team leadership capability.
• Energetic, collaborative, and results-driven.

Application Closing Date
24th August, 2026.

How to Apply
Interested and qualified candidates should send their CV to: bradfieldforms@gmail.com using the job title of the subject of the mail.