Marketing Manager at Simba Group

Simba Group which started operations in 1988, is a conglomerate having a Pan-Nigeria presence and business interests in some ofthe most dynamic sectors in the economy. The Group is a dominant player in the transportation, powerand IT-enabled service sectors, which are critical to the sustained growth of the Nigerian Economy. The corporate vision of the Group is to provide innovative and quality products along with excellent after-sales service to our customers. The activities of the Group are guided by strong value systems built around Integrity, Innovation, Openness and Consistency.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Ikeja, Lagos
Employment Type: Full-time
Reporting line: Head Marketing

Job Summary

• The Marketing Manager will lead the strategy, planning, and execution of marketing initiatives for the 2-Wheeler (2W) vehicle business line.
• This role combines brand management, product marketing, and market intelligence to drive brand visibility, customer loyalty, and business growth.
• You are required to be commercially savvy, understand both B2B (dealer and distributor) and B2C (retail/end-consumer) marketing dynamics, and can translate technical product value into compelling brand stories.

Key Roles / Responsibilities
Brand Strategy & Positioning:

• Develop and execute brand strategies that strengthen the market positioning of 2W vehicles across target rider segments (commercial/commuter, personal, and corporate/fleet buyers).
• Ensure consistent brand identity and messaging across all touchpoints (advertising, showroom/dealer branding, digital platforms, trade events, and sales materials).
• Monitor and evaluate brand health, perception, and market share within the 2W category.

Marketing Campaigns & Promotions:

• Plan and oversee marketing campaigns (ATL, BTL, and digital) to increase brand awareness and drive 2W sales conversions.
• Collaborate with the sales team to design trade promotions, dealer activation programs, test-ride events, and consumer engagement activities.
• Track campaign performance and ROI using relevant metrics.

Product Marketing & Market Development:

• Conduct competitor analysis and market research to identify emerging trends, consumer preferences, and opportunities within the 2W segment.
• Work closely with product, engineering, and supply chain teams to align marketing efforts with model availability, pricing, financing options, and specifications.
• Develop go-to-market and launch strategies for new 2W models and variants, and coordinate end-to-end implementation.

Stakeholder Management:

• Partner with internal teams (sales, finance, and operations) to ensure marketing initiatives are business-aligned.
• Manage relationships with advertising agencies, media partners, creative vendors, and the dealer/distributor network for co-branded activities.

Digital Marketing & Communication:

• Drive brand engagement through social media, content marketing, and digital advertising targeted at 2W buyers.
• Oversee the creation of promotional materials, product videos, test-ride content, and educational content on vehicle features, usage, and maintenance for online and offline channels

KPIs / Success Metrics

• Strategic thinking and problem-solving ability.
• Creative mindset with a strong eye for branding and design.
• Data-driven approach to decision-making.
• Strong collaboration and interpersonal skills.
• Ability to manage multiple projects in a fast-paced environment.

Application Closing Date
31st July, 2026.

Method of Application
Interested and qualified candidates should: 
Click here to apply online