Graduate Trainee – Media Research & Strategy at Steam Broadcasting and Communications Limited

Steam Broadcasting and Communications Limited, a leading radio station, is recruiting suitably qualified and skilled candidates to join our team in the capacity below:

 Job Title: Graduate Trainee – Media Research & Strategy

Location: Lagos
Employment Type: Full-time
Work Location: In person

Job Summary

• The graduate trainee will support the research, strategy, and digital teams in driving data-led decision-making across radio, digital, and podcast platforms.
• This role is designed to build strong foundational skills in media research, audience data management, content performance analysis, and campaign support.
• The trainee will be exposed to programming, marketing, sales support, and digital distribution processes across multiple radio brands.
• This role is ideal for a young professional looking to build a career in media research, audience insights, digital strategy, and content monetization.

Key Responsibilities
Research & Audience Insights:    

• Support the collection, organisation, and maintenance of audience data across radio, digital, and podcast platforms.
• Assist in building and updating programming and audience databases
• Conduct basic qualitative and quantitative research (surveys, call-ins analysis, focus group summaries)
• Monitor industry trends, competitor activities, and audience behaviour
• Support preparation of research reports, presentations, and insight decks for internal teams.

Data Management & Reporting: 

• Help clean, validate, and manage data from multiple sources (programming logs, digital analytics, audience feedback)
• Assist in generating weekly and monthly performance reports
• Track KPIs for programs, campaigns, and digital initiatives
• Maintain organised documentation and data repositories

Digital & Podcast Support:

• Support podcast distribution across streaming platforms
• Assist in tracking podcast performance metrics (downloads, reach, engagement)
• Support research into monetisation opportunities and platform presence
• Help audit digital and podcast assets across brands

Media Planning & Campaign Support:

• Support development of media plans with research-backed insights
• Assist in campaign evaluations and post-campaign reports
• Provide research support for client pitches and internal strategy sessions
• Help map brand-programme alignment opportunities

Cross-Departmental Support:

• Work with Programming, Marketing, Sales, and Digital teams on assigned projects
• Support email newsletter data preparation and performance tracking
• Participate in brainstorming sessions and contribute fresh ideas
• Carry out other research and strategy-related tasks as assigned

Learning & Development Objectives:

• Gain hands-on experience in media research and audience analytics
• Understand radio programming strategy and performance measurement
• Learn data management best practices
• Develop presentation and reporting skills
• Build foundational knowledge in digital and podcast monetisation

Qualifications & Requirements

• Bachelor’s degree in Mass Communication, Marketing, Statistics, Economics, Social Sciences, or related fields
• 0–2 years post-graduation experience
• Strong interest in media, research, data, and digital content
• Basic understanding of radio, digital media, or podcasting is an advantage

Skills & Competencies:

• Strong analytical and problem-solving skills
• Good written and verbal communication skills
• Attention to detail and strong organisational ability
• Basic knowledge of Excel/Google Sheets; PowerPoint/Canva
• Willingness to learn data tools and analytics platforms
• Ability to work with deadlines and multiple tasks
• Team-oriented with a proactive attitude

Personal Attributes:

• Curious and research-minded
• Eager to learn and adaptable
• Professional and reliable
• Able to take initiative with guidance.

Career Path:
Successful trainees may progress into roles such as:

• Research Analyst
• Audience Insights Executive
• Media Strategy Executive
• Digital & Podcast Operations Executive.

Application Closing Date
Not Specified

How to Apply
Interested and qualified candidates should send their CV to: john@pranamedia.ng using the Job Title as the subject of the email.