Social Media Strategist and Content Creator at Elvaridah

At Elvaridah, we emphasize on the critical matters and prospects of organizations such as business growth, strategy, planning, marketing, structure, and people management across different industries. We help companies focus on the growth of their businesses while aligning costs with strategy. With our all-inclusive approach and expertise, we capture values across the boundaries of any organization. Elvaridah focuses on optimizing all the different parts of a business as a unit.

We are recruiting to fill the position below:

Job Title: Social Media Strategist and Content Creator 

Location: Lagos
Employment Type: Full-time 
Reports To: Marketing Manager / Brand Director

Job Purpose

• The Social Media Strategist & Content Creator will be responsible for developing and executing the brand's social media strategy while producing compelling, high-quality content that reflects the identity of the fragrance and lifestyle brand.
• The ideal candidate is creative, trend-savvy, highly organized, and capable of translating brand objectives into engaging digital campaigns that drive awareness, community engagement, and sales.
• This role combines strategic planning, content creation, campaign execution, community management, and performance analysis to ensure the brand maintains a strong and consistent online presence across all digital platforms.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with the brand's marketing and business objectives.
• Create engaging, high-quality content including videos, reels, product photography, lifestyle imagery, graphics, and written copy.
• Plan and manage the monthly social media content calendar across Instagram, TikTok, Facebook, Pinterest, LinkedIn (where applicable), and emerging platforms.
• Produce creative concepts for product launches, seasonal campaigns, promotions, and brand storytelling.
• Stay updated on industry trends, social media algorithms, and digital marketing best practices to keep the brand competitive.
• Capture and edit short-form video content optimized for social media engagement.
• Collaborate with photographers, videographers, influencers, stylists, and creative partners during campaign shoots.
• Write compelling captions, campaign messaging, and social media copy that aligns with the brand's voice and identity.
• Monitor platform performance and prepare weekly and monthly reports with insights, recommendations, and growth strategies.
• Manage daily community engagement by responding to comments, direct messages, customer inquiries, and online conversations professionally.
• Identify opportunities for influencer collaborations, user-generated content, and strategic partnerships.
• Monitor competitor activities and industry trends to identify content opportunities and maintain brand relevance.
• Coordinate paid social campaigns alongside the digital marketing team where required.
• Ensure consistent visual identity and messaging across all social media platforms.
• Maintain an organized library of digital assets including photos, videos, campaign materials, and creative templates.
• Support marketing initiatives, product launches, events, and brand activations through real-time content coverage.
• Track KPIs including reach, engagement, follower growth, conversions, website traffic, and campaign performance.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Mass Communication, or a related field.
• Minimum of 2 years' experience in social media strategy and content creation, preferably within the fashion, beauty, fragrance, luxury, or lifestyle industry.
• Strong portfolio showcasing social media campaigns, photography, videography, and creative content.
• Excellent understanding of Instagram, TikTok, Facebook, Pinterest, YouTube Shorts, and emerging social platforms.
• Proficiency in Canva, CapCut, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), or equivalent creative tools.
• Experience using scheduling and analytics tools such as Meta Business Suite, Later, Buffer, Hootsuite, or Sprout Social.
• Strong photography and mobile videography skills.
• Excellent copywriting, storytelling, and communication skills.
• Knowledge of social media advertising and performance metrics.
• Ability to manage multiple campaigns simultaneously while meeting deadlines.
• Strong attention to detail, creativity, and problem-solving abilities.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should send their CVs to: careers@elvaridah.com using the Job Title as the subject of the email.