Marketing Manager - Peak at FrieslandCampina WAMCO Nigeria Plc

FrieslandCampina WAMCO Nigeria PLC is a unique multinational FMCG & B2B company aiming to stay successful in an ever-changing and increasingly complex world. We are unique because our suppliers, the farmers, are also our owners. Since we own the entire supply chain, from grass to glass, we can guarantee the high quality of all our products. As we work in highly competitive markets, we need to be agile while balancing all interdependencies inside and outside our company. Next to a supply-driven business, our portfolio consists of many strong commercial brands all over the world.

We are recruiting to fill the position below:

Job Title: Marketing Manager - Peak

Location: Lagos

Job Description

• We are seeking an experienced and commercially driven Marketing Manager – Peak to lead the development and execution of brand strategies within the Middle East, Pakistan & Africa (MEPA) business group.
• In this role, you will be responsible for driving sustainable brand growth, strengthening market leadership, improving profitability, and delivering impactful consumer-focused initiatives in a dynamic and competitive marketplace. As a key member of the marketing leadership team, you will combine strategic thinking, market insight, and innovation to enhance brand equity and deliver business results while leading and developing a high-performing team.

Key Responsibilities
Brand Strategy & Planning:

• Develop and execute long-term brand strategies aligned with business objectives and growth ambitions.
• Conduct market, competitor, and consumer analysis to identify emerging trends, opportunities, and risks.
• Lead the annual brand planning process, translating insights into clear objectives, marketing priorities, budgets, and performance measures.
• Monitor and evaluate brand performance, making data-driven adjustments to maximise impact and return on investment.

Brand Management & Growth:

• Drive brand health, market share growth, profitability, and consumer preference through effective marketing initiatives.
• Lead the development and execution of integrated marketing campaigns across ATL and BTL channels.
• Ensure consistent brand positioning and communication across all consumer touchpoints.
• Identify and capitalise on opportunities to strengthen brand equity and accelerate growth.

Innovation & Portfolio Development:

• Build and manage a robust innovation pipeline aligned with strategic brand priorities.
• Collaborate with Research & Development, Sales, Supply Chain, and other stakeholders to bring new products and line extensions successfully to market.
• Translate consumer needs and market opportunities into commercially viable innovations.

Financial & Budget Management:

• Manage Advertising & Promotion (A&P) budgets and marketing overheads, ensuring optimal allocation of resources.
• Monitor marketing investments and provide regular performance and financial reporting.
• Drive budget governance and financial discipline while ensuring strong marketing ROI.

Leadership & Stakeholder Management:

• Lead, coach, and develop a high-performing marketing team.
• Foster a culture of accountability, innovation, collaboration, and continuous improvement.
• Build strong partnerships with internal stakeholders and external agencies to maximise brand impact and execution excellence.
• Champion FrieslandCampina WAMCO’s values, including diversity, equity, and inclusion, across all activities and interactions.

Market Intelligence & Business Insights:

• Stay abreast of industry developments, consumer trends, and competitive activities.
• Leverage market intelligence to inform strategic decisions and proactively adapt plans to changing market conditions.
• Provide insights and recommendations that support sustainable business growth and strengthen competitive advantage.

Qualifications & Experience

• Bachelor's Degree in Marketing, Business Administration, or a related discipline. A postgraduate qualification or MBA will be an added advantage.
• Significant experience in brand management, marketing strategy, and commercial leadership, preferably within the FMCG industry.
• Proven track record of developing and executing successful brand growth strategies.
• Experience managing substantial marketing budgets and delivering measurable business outcomes.
• Demonstrated success leading cross-functional teams and driving innovation initiatives.

Skills & Competencies:

• Strong strategic thinking and analytical capabilities with a data-driven approach to decision-making.
• Deep understanding of consumer behaviour, market dynamics, and brand-building principles.
• Strong financial acumen and budget management expertise.
• Excellent communication, presentation, stakeholder management, and influencing skills.
• Ability to translate market insights into actionable business strategies.
• High levels of creativity, commercial awareness, and problem-solving capability.
• Ability to thrive in a fast-paced, dynamic, and competitive environment.

Personal Attributes:

• Results-oriented with a strong focus on execution and continuous improvement.
• Collaborative and capable of building strong relationships across diverse teams and functions.
• Agile, adaptable, and comfortable navigating ambiguity.
• Passionate about creating meaningful consumer experiences and driving sustainable business growth.
• Committed to fostering an inclusive, innovative, and high-performing work environment.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online