Digital Marketer at Bosak Microfinance Bank

Bosak Microfinance Bank Limited was incorporated in December 2009 with the business objective of providing financial service to micro clients who were excluded from the mainstream financial system. It commenced operations in June 2010 upon obtaining a Unit Microfinance Banking License from the Central Bank of Nigeria. It later obtained a State Microfinance Banking License in 2016.

Bosak Microfinance Bank Limited’s financial inclusion effort focuses on promoting savings culture, access to credit facilities for income-generation purposes and reducing vulnerability to risk through micro insurance.

The Bank’s major strategic focus employs the group lending methodology in its operations with a leaning towards women. It believes in the commitment of women folk to work hard and help their families conquer poverty. As such, more than 95% of the Bank’s lending activities focuses on women. The success of the bank’s group lending activities largely depends on group solidarity and cohesion.

The success recorded by the bank in its lending program has earned it strategic partnership with the Bank of Industry (BOI) and the Development Bank of Nigeria (DBN) among others.

The combination of cutting-edge technology, a strong and committed Board of Directors and motivated employees has helped the Bank to create a brand widely accepted by its teeming clients in Lagos. It is now expanding its frontiers in a scaling program aimed at delivering improved value to its stakeholders.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Ogba, Ikeja - Lagos
Employment Type: Full-time

Responsibilties
Digital Marketing & Campaign Management:

• Develop and execute digital marketing campaigns to promote the Bank’s products and services.
• Create online strategies to increase customer acquisition, deposits, loans, and brand awareness.
• Monitor and optimize campaign performance across digital channels.
• Conduct market research and analyze trends to identify new marketing opportunities.

Social Media Management:

• Manage and maintain the Bank’s social media accounts including Facebook, Instagram, LinkedIn, X (Twitter), and TikTok.
• Create engaging content such as graphics, videos, flyers, and promotional materials.
• Respond to customer inquiries and comments on digital platforms promptly and professionally.
• Grow and maintain the Bank’s online audience and engagement.

Content Creation & Branding:

• Develop compelling marketing content for digital platforms.
• Ensure consistency of the Bank’s brand identity across all online channels.
• Collaborate with internal departments to promote products, campaigns, and events.
• Prepare newsletters, email campaigns, and promotional messages.

Website & Online Presence:

• Update and manage website content regularly.
• Improve website visibility through Search Engine Optimization (SEO) strategies.
• Monitor website traffic and user engagement using analytics tools.

Advertising & Lead Generation:

• Manage paid advertising campaigns on Google, Facebook, Instagram, and other digital platforms.
• Generate quality leads for savings accounts, loans, and other financial products.
• Track return on investment (ROI) for digital campaigns and prepare performance reports.

Analytics & Reporting:

• Analyze digital marketing performance metrics and prepare periodic reports.
• Monitor customer engagement, campaign effectiveness, and conversion rates.
• Recommend improvements based on data analysis and market trends.

Compliance & Customer Experience:

• Ensure all digital marketing activities comply with regulatory and Bank policies.
• Maintain professionalism and protect customer information on all digital platforms.
• Support initiatives aimed at improving customer experience and satisfaction.

Qualifications

• Interested candidates should possess an HND / Bachelor`s Degree with 2 - 5 years experience.

Application Closing Date
31st August, 2026.

How to Apply
Interested and qualified candidates should send their CV to: recruitment@bosakmfb.com using “Digital Marketer“ as the subject of the email.