Phillips Consulting - Our Client is a leading diversified business conglomerate in Africa with a reputation for excellent business practices and product quality. As part of a remodeling exercise, Dangote is seeking to recruit astute and qualified candidates to fill vacancies for its new Corporate Centre.
Job Title: Head, Sales and Marketing
Location: Lagos, Nigeria
Job Description
Strategy & Leadership
- Develop annual sales strategy and business plan to drive business growth and the achievement of set goals including increasing sales, market share and profitability; cascade it down to quarterly and monthly sales operations plan
- Identify and formulate sales strategies to help drive lottery and gaming ticket sale at various TPM terminals.
- Develop strategies that would ensure an increase in the company’s penetration and dominance of selected markets
- Identify and formulate strategies that would help drive distribution and number of betting and ticket sale outlets.
- Determine sales targets for each zone and provide support to ensure targets are achieved
- Develop the sales budget in collaboration with Finance.
- Lead and manage the department’s teams and their activities; manage performance.
- Manage the sales force effectively to ensure that individual sales teams are meeting and exceeding specified targets.
- Monitors key performance indicators; report periodically on the department’s activities as required
Product Development
- Recommend new product initiatives to drives sales based on market demands and demographics
- Provide a cost/benefit analysis of new product initiatives
- Drive the development of new products with IT to ensure it is according to specifications
- Communicates programs, events, and product specific information.
Channel Development & Management
- Manage terminal distribution within various zones/locations.
- Prospect for and identify new business opportunities, develop, negotiate and win profitable business.
- Participate in business development activities throughout the market.
- Lead negotiation for business deals.
Agent Recruitment & Management
- Constantly act as customer advocate by monitoring network KPIs are at the agreed levels thereby creating excellent customer experience.
- Represent Management at sessions/meetings with Agents and other Trade Partners
- Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
- Develop mediums to provide training for all agents on usage of TPMs and new product initiative introduced to the market.
- Determine the set parameters required for recruiting agents.
- Determine penalty to be issued out to non compliant agents
Franchise Management
- Proactively identify areas/locations of franchising opportunities
- Source for potential franchising business partners.
- Lead the negotiations with prospective franchisee to determine terms of agreement.
- Provide all required support as agreed to franchisee
- Monitor franchisee activities to ensure compliance with agreements and set standards.
Marketing
- Drives and monitors the implementation of the marketing strategy and takes necessary action to correct deviations.
- Ensures all marketing strategies adhere to the company’s ethical code of conduct.
- Sources and manages relationships with and evaluate the effectiveness of outsourced providers of marketing services.
- Manages the marketing budget to achieve set targets whilst improving operations and customer service standards.
- Prioritises channel marketing needs across stakeholders and allocate budget/resources accordingly
- Develops go to market strategies and programs by channel.
- Determines success metrics and report on ROI on major program initiatives.
Brand Management & Advertising
- Provides input on the company’s and media and public relations, advertising and external.
- Coordinates and participates in promotional activities.
- Leads the development and execution of product launches and related marketing initiatives.
- Supervises execution of marketing promotions and incentives for sales.
- Identifies opportunities of sponsorship that can lead to brand visibility
Marketing Intelligence
- Identifies marketing opportunities by identifying consumer requirements; defining market share, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market.
- Initiates and coordinates development of action plans to penetrate new markets
- Monitor competition activities so as to identify opportunities for competitive edge
Job Requirements
- Knowledge, skills and competencies
- Market segmentation and channel development
- Good analytical skill.
- Good communication and presentation skills.
- Advanced knowledge of sales and promotional methods.
- Advanced knowledge of the principles and practices of product marketing and retail sales.
- Strategic planning and management.
- Knowledge of the Lottery & Gaming Industry Operations
- Good influencing skill
Qualifications
- Bachelors Degree in Business Administration or any other related discipline
- Demonstrable track record of building an institutional structure
- Relevant Professional qualification is an added advantage.
- An MBA would be an added advantage.
Experience
- Minimum of 15 years experience in a Sales & Marketing role.
- 5+ years at management level
Personal Attributes
- Dynamic.
- Entrepreneurial Orientation
- Aggressive with a problem solving attitude
- Good interpersonal skills.
- Managerial and Leadership skills
Application Closing Date
11th March, 2014
Method of Application
Interested and qualified candidates should
Click here to apply online