Head, Sales and Marketing at Dangote - Phillips Consulting

Phillips Consulting - Our Client is a leading diversified business conglomerate in Africa with a reputation for excellent business practices and product quality. As part of a remodeling exercise, Dangote is seeking to recruit astute and qualified candidates to fill vacancies for its new Corporate Centre. 

Job Title: Head, Sales and Marketing

Location: Lagos, Nigeria

Job Description
Strategy & Leadership

• Develop annual sales strategy and business plan to drive business growth and the achievement of set goals including increasing sales, market share and profitability; cascade it down to quarterly and monthly sales operations plan
• Identify and formulate sales strategies to help drive lottery and gaming ticket sale at various TPM terminals.
• Develop strategies that would ensure an increase in the company’s penetration and dominance of selected markets
• Identify and formulate strategies that would help drive distribution and number of betting and ticket sale outlets.
• Determine sales targets for each zone and provide support to ensure targets are achieved
• Develop the sales budget in collaboration with Finance.
• Lead and manage the department’s teams and their activities; manage performance.
• Manage the sales force effectively to ensure that individual sales teams are meeting and exceeding specified targets.
• Monitors key performance indicators; report periodically on the department’s activities as required

Product Development

• Recommend new product initiatives to drives sales based on market demands and demographics
• Provide a cost/benefit analysis of new product initiatives
• Drive the development of new products with IT to ensure it is according to specifications
• Communicates programs, events, and product specific information.

Channel Development & Management

• Manage terminal distribution within various zones/locations.
• Prospect for and identify new business opportunities, develop, negotiate and win profitable business.
• Participate in business development activities throughout the market.
• Lead negotiation for business deals.

Agent Recruitment & Management

• Constantly act as customer advocate by monitoring network KPIs are at the agreed levels thereby creating excellent customer experience.
• Represent Management at sessions/meetings with Agents and other Trade Partners
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
• Develop mediums to provide training for all agents on usage of TPMs and new product initiative introduced to the market.
• Determine the set parameters required for recruiting agents.
• Determine penalty to be issued out to non compliant agents

Franchise Management

• Proactively identify areas/locations of franchising opportunities
• Source for potential franchising business partners.
• Lead the negotiations with prospective franchisee to determine terms of agreement.
• Provide all required support as agreed to franchisee
• Monitor franchisee activities to ensure compliance with agreements and set standards.

Marketing

• Drives and monitors the implementation of the marketing strategy and takes necessary action to correct deviations.
• Ensures all marketing strategies adhere to the company’s ethical code of conduct.
• Sources and manages relationships with and evaluate the effectiveness of outsourced providers of marketing services.
• Manages the marketing budget to achieve set targets whilst improving operations and customer service standards.
• Prioritises channel marketing needs across stakeholders and allocate budget/resources accordingly
• Develops go to market strategies and programs by channel.
• Determines success metrics and report on ROI on major program initiatives.

Brand Management & Advertising

• Provides input on the company’s and media and public relations, advertising and external.
• Coordinates and participates in promotional activities.
• Leads the development and execution of product launches and related marketing initiatives.
• Supervises execution of marketing promotions and incentives for sales.
• Identifies opportunities of sponsorship that can lead to brand visibility

Marketing Intelligence

• Identifies marketing opportunities by identifying consumer requirements; defining market share, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market.
• Initiates and coordinates development of action plans to penetrate new markets
• Monitor competition activities so as to identify opportunities for competitive edge

Job Requirements

• Knowledge, skills and competencies
• Market segmentation and channel development
• Good analytical skill.
• Good communication and presentation skills.
• Advanced knowledge of sales and promotional methods.
• Advanced knowledge of the principles and practices of product marketing and retail sales.
• Strategic planning and management.
• Knowledge of the Lottery & Gaming Industry Operations
• Good influencing skill

Qualifications

• Bachelors Degree in Business Administration or any other related discipline
• Demonstrable track record of building an institutional structure
• Relevant Professional qualification is an added advantage.
• An MBA would be an added advantage.

Experience

• Minimum of 15 years experience in a Sales & Marketing role.
• 5+ years at management level

Personal Attributes

• Dynamic.
• Entrepreneurial Orientation
• Aggressive with a problem solving attitude
• Good interpersonal skills.
• Managerial and Leadership skills

Application Closing Date
11th March, 2014

Method of Application
Interested and qualified candidates should
Click here to apply online