Moyosola Olalekan - Our client, a new Retail Chain Store located on the Island is recruiting to fill the position below:
Job Title: Marketing and Brand Manager
Location: Lagos
Employment Type: Full-time
Job Summary
- The position will be responsible for adapting a brand strategy for the company’s target market, maintainbrandintegrity across all companymarketinginitiatives and communications, manage the portfolio of products; Ensure a successful startup of the retail store with good advertising, campaigns and publicity.
Job Description and Responsibilities
- The ideal candidate will work across all levels and departments of the organization to find what makes the brand unique and communicate it to the world.
- Help build their brand and raise brand awareness.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Analyzing our brand positioning and consumer insights
- Helping shape and communicate our vision and mission
- Translating brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications, and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets, and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices, and tactics
Requirements
- B.Sc. degree in Marketing or a related field
- MBA with specialization in Marketing and Branding will be an added advantage
- 5 - 7 Years proven work experience as a Marketing/Brand Manager or Associate Brand Manager
- Proven ability to develop brand and marketing strategies from scratch and communicate recommendations to Management.
- Good knowledge of running advertisement and successful campaigns
- Excellent understanding of a retail chain store may be necessary
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
Remuneration
Very Attractive.
Application Closing Date
19th May, 2021.
https://www.hotnigerianjobs.com/hotjobs/341692/marketing-and-brand-manager-retail-chain-store-at.html