Social Media Specialist at PackaGo App Limited

PackaGo is a delivery service app that connects Pilots to individuals/businesses who want to send nearly anything within Lagos. PackaGo works with businesses across virtually every industry to provide a faster, cheaper, and more scalable solution for same-day deliveries. PackaGo reaches 60% of Lagos. Households - the local same-day delivery footprint in Lagos.

We are recruiting to fill the position below:

Job Title: Social Media Specialist

Location: Lekki, Lagos
Employment Type: Full-time

Role and Responsibilities

• Develop, implement and manage marketing and social media campaigns starting with strategy, ideation, execution, and measuring performance.
• Create content for all social media platforms, including editing, publishing and sharing.
• Capture and analyze the appropriate social metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns.
• Define most important social media KPIs.
• Monitor SEO and user engagement and suggest content optimization.
• Work with copywriters and designers to ensure content is informative and appealing.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
• Stay up to date with the latest social media best practices and technologies.
• Research, write and distribute press releases to targeted media.
• Develop PR campaigns and media relations strategies.
• Edit and update promotional material and publications (brochures, videos, blogs, news).
• Building and maintaining profitable relationships with key customers.
• Utilize CRM tools in monitoring performance, managing pipeline reports and identifying new business opportunities.

Professional Experience

• B.Sc Degree in Marketing or Public Relations or relevant field.
• 3 - 5 years of experience as a Social Media Specialist or similar role.
• Excellent knowledge of Facebook, Twitter, TikTok, Instagram, Google+, LinkedIn and other social media platforms.
• Excellent writing skills in English.
• Content creation and management experience.
• Prior experience with media or public relations.
• Great interpersonal and communication skills.
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.

Application Closing Date
2nd August, 2022.