Social Media Specialist at PackaGo App Limited

PackaGo is a delivery service app that connects Pilots to individuals/businesses who want to send nearly anything within Lagos. PackaGo works with businesses across virtually every industry to provide a faster, cheaper, and more scalable solution for same-day deliveries. PackaGo reaches 60% of Lagos. Households - the local same-day delivery footprint in Lagos.

We are recruiting to fill the position below:

Job Title: Social Media Specialist

Location: Lekki, Lagos
Employment Type: Full-time

Role and Responsibilities

• Develop, implement and manage marketing and social media campaigns starting with strategy, ideation, execution, and measuring performance.
• Create content for all social media platforms, including editing, publishing and sharing.
• Capture and analyze the appropriate social metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns.
• Define most important social media KPIs.
• Monitor SEO and user engagement and suggest content optimization.
• Work with copywriters and designers to ensure content is informative and appealing.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
• Stay up to date with the latest social media best practices and technologies.
• Research, write and distribute press releases to targeted media.
• Develop PR campaigns and media relations strategies.
• Edit and update promotional material and publications (brochures, videos, blogs, news).
• Building and maintaining profitable relationships with key customers.
• Utilize CRM tools in monitoring performance, managing pipeline reports and identifying new business opportunities.

Professional Experience

• B.Sc Degree in Marketing or Public Relations or relevant field.
• 3 - 5 years of experience as a Social Media Specialist or similar role.
• Excellent knowledge of Facebook, Twitter, TikTok, Instagram, Google+, LinkedIn and other social media platforms.
• Excellent writing skills in English.
• Content creation and management experience.
• Prior experience with media or public relations.
• Great interpersonal and communication skills.
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.

Application Closing Date
2nd August, 2022.

How to Apply
Interested and qualified candidates should send their up-to-date CV / Resume to: hr@pack-a-go.com using the Job Title as the subject of the mail.