Black Pen Recruitment - Our client is an American-based company that is expanding globally by being one of the first movers to bring cryptocurrency to Africa and the Middle East at large. Their mission is to make cryptocurrency/blockchain and other FinTech services more accessible, and affordable, than ever before. Our client’s vision strives to form a committed team of forward-thinkers who collectively create a supportive, welcoming and highly innovative environment for all.
They are recruiting to fill the position below:
Job Title: Regional Marketing Manager - West Africa (FinTech / Cryptocurrency)
Location: Lagos
Job Type: Remote | Full-time
Industry: Financial Services
Responsibilities
- Supervise marketing managers within the region
- Provide support, inspire, and motivate marketing managers within the region.
- Channel performance, Customer behavior -when do they transact, top clients, average transaction value.
- Analyzing market trends and preparing forecasts.
- Preparing and presenting quarterly and annual reports to senior management.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
- Developing strategies and tactics to boost the company’s reputation and drive qualified traffic.
- Evaluating and optimizing marketing and pricing strategies.
- Coordinating marketing strategies with the Operations, financial, public relations, and relevant departments.
- Develop strategies and tactics to get the word out about the company and drive qualified traffic to the client’s front door.
- Build strategic relationships and partner with key industry players, agencies, and vendors.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Overseeing branding, advertising, and promotional campaigns.
- Produce valuable and engaging content for the client’s website and blog that attracts and converts target groups.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Experimenting with various organic and paid acquisition channels
- Increasing brand awareness and market share.
- Promoting the company brand at trade shows and major industry-related events.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Work with the Marketing Director to break down monthly/quarterly kPIs.
- Developing and managing the marketing budget on a monthly, quarterly, and annual basis and allocating funds wisely for the country.
- Brief all centralized team members based on plan- ensure daily/weekly follow up on briefed activities.
Requirements
- Bachelor's Degree in Marketing, Finance, Business Administration or any similar field.
- 5 + years of experience as a marketing manager.
- Experience leading a marketing team
- Proficiency in email marketing, CMS management, and Project management tools.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Mixpanel).
- Experience in setting up and optimizing Facebook and Google Adwords campaigns.
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
- Knowledge of marketing strategies, channels, and branding.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
- Extensive knowledge of marketing strategies, channels, and branding.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational abilities.
- Superb leadership, communication, and collaboration abilities.
Application Closing Date
Not Specified.
https://www.hotnigerianjobs.com/hotjobs/462006/regional-marketing-manager-west-africa-fintech-cry.html