Black Pen Recruitment - Our client is an American-based company that is expanding globally by being one of the first movers to bring cryptocurrency to Africa and the Middle East at large. Their mission is to make cryptocurrency/blockchain and other FinTech services more accessible, and affordable, than ever before. Our client’s vision strives to form a committed team of forward-thinkers who collectively create a supportive, welcoming and highly innovative environment for all.
They are recruiting to fill the position below:
Job Title: Regional Marketing Manager - West Africa (FinTech / Cryptocurrency)
Provide support, inspire, and motivate marketing managers within the region.
Channel performance, Customer behavior -when do they transact, top clients, average transaction value.
Analyzing market trends and preparing forecasts.
Preparing and presenting quarterly and annual reports to senior management.
Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Developing strategies and tactics to boost the company’s reputation and drive qualified traffic.
Evaluating and optimizing marketing and pricing strategies.
Coordinating marketing strategies with the Operations, financial, public relations, and relevant departments.
Develop strategies and tactics to get the word out about the company and drive qualified traffic to the client’s front door.
Build strategic relationships and partner with key industry players, agencies, and vendors.
Deploy successful marketing campaigns and own their implementation from ideation to execution.
Overseeing branding, advertising, and promotional campaigns.
Produce valuable and engaging content for the client’s website and blog that attracts and converts target groups.
Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
Experimenting with various organic and paid acquisition channels
Increasing brand awareness and market share.
Promoting the company brand at trade shows and major industry-related events.
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Work with the Marketing Director to break down monthly/quarterly kPIs.
Developing and managing the marketing budget on a monthly, quarterly, and annual basis and allocating funds wisely for the country.
Brief all centralized team members based on plan- ensure daily/weekly follow up on briefed activities.
Requirements
Bachelor's Degree in Marketing, Finance, Business Administration or any similar field.
5 + years of experience as a marketing manager.
Experience leading a marketing team
Proficiency in email marketing, CMS management, and Project management tools.
Solid knowledge of website analytics tools (e.g., Google Analytics, Mixpanel).
Experience in setting up and optimizing Facebook and Google Adwords campaigns.
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
Knowledge of marketing strategies, channels, and branding.
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
Extensive knowledge of marketing strategies, channels, and branding.
Exceptional analytical and problem-solving skills.
Strong time management and organizational abilities.
Superb leadership, communication, and collaboration abilities.