Regional Marketing Manager - West Africa (FinTech / Cryptocurrency) at Black Pen Recruitment - Remote

Black Pen Recruitment - Our client is an American-based company that is expanding globally by being one of the first movers to bring cryptocurrency to Africa and the Middle East at large. Their mission is to make cryptocurrency/blockchain and other FinTech services more accessible, and affordable, than ever before. Our client’s vision strives to form a committed team of forward-thinkers who collectively create a supportive, welcoming and highly innovative environment for all.

They are recruiting to fill the position below:

Job Title: Regional Marketing Manager - West Africa (FinTech / Cryptocurrency)

Location: Lagos 
Job Type: Remote | Full-time
Industry: Financial Services

Responsibilities

• Supervise marketing managers within the region 
• Provide support, inspire, and motivate marketing managers within the region. 
• Channel performance, Customer behavior -when do they transact, top clients, average transaction value.
• Analyzing market trends and preparing forecasts.
• Preparing and presenting quarterly and annual reports to senior management.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly. 
• Developing strategies and tactics to boost the company’s reputation and drive qualified traffic.
• Evaluating and optimizing marketing and pricing strategies.
• Coordinating marketing strategies with the Operations, financial, public relations, and relevant departments.
• Develop strategies and tactics to get the word out about the company and drive qualified traffic to the client’s front door.
• Build strategic relationships and partner with key industry players, agencies, and vendors.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Overseeing branding, advertising, and promotional campaigns.
• Produce valuable and engaging content for the client’s website and blog that attracts and converts target groups.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Experimenting with various organic and paid acquisition channels
• Increasing brand awareness and market share.
• Promoting the company brand at trade shows and major industry-related events.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Work with the Marketing Director to break down monthly/quarterly kPIs.
• Developing and managing the marketing budget on a monthly, quarterly, and annual basis and allocating funds wisely for the country.
• Brief all centralized team members based on plan- ensure daily/weekly follow up on briefed activities. 

Requirements

• Bachelor's Degree in Marketing, Finance, Business Administration or any similar field.
• 5 + years of experience as a marketing manager. 
• Experience leading a marketing team 
• Proficiency in email marketing, CMS management, and Project management tools.        
• Solid knowledge of website analytics tools (e.g., Google Analytics, Mixpanel).       
• Experience in setting up and optimizing Facebook and Google Adwords campaigns. 
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.       
• Knowledge of marketing strategies, channels, and branding.       
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate        
• Extensive knowledge of marketing strategies, channels, and branding.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.        
• Superb leadership, communication, and collaboration abilities.

Application Closing Date
Not Specified.