Head of Growth at Duplo

Posted on Tue 30th Aug, 2022 - www.hotnigerianjobs.com --- (0 comments)

Duplo is building the platform to power the next generation of financial services. Our mission is to help companies expand financial access for all. Our simple and powerful banking-as-a-service API helps companies quickly launch financial products.

We are recruiting to fill the position below:

Job Title: Head of Growth

Location: Lagos
Department: Marketing
Employment Type: Full-Time

Job Description

  • We are looking to hire a Head of Growth who will be tasked with leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.

Responsibilities

  • Creating and implementing the growth marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
  • Report, maintain and forecast all business metric results including customer growth, retention, recurring revenue, engagement, NPS and margin
  • Implement and evaluate initiatives towards acquiring customers across various target segments.
  • Develop and execute a growth strategy in collaboration with Duplo’s Management Team
  • Improve engagement and increase customer conversion through various marketing channels
  • Collaborate with cross-functional team (Product and Sales) to establish growth strategies to support Duplo’s revenue goals.
  • Design content campaigns to drive education and engagement about Duplo’s product
  • Oversee the management of  all Duplo’s social media platforms (including LinkedIn, Instagram, etc) 
  • Manage the Social Media Team, drive and review content creation to ensure it is in line with Duplo’s brand and appeals to our  target audience 
  • Manage Search Engine Optimization
  • Creation of strategies to engage and retain current Duplo customers
  • Manage, track and analyze key metrics to monitor customer acquisition, revenue/brand performance/engagement , customer retention  and create strategies for improvement.

Requirements

  • 6 years of experience in B2B Marketing with exposure to both small and medium-size businesses
  • A strong understanding of marketing analytics and the ability to apply insights from this to optimize campaigns
  • Ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
  • Strong growth track record, with samples and results of past campaigns.
  • Outstanding written, oral and organizational ability.
  • Proven experience in managing the end-to-end delivery of data-driven marketing and communications
  • Knowledge of relevant marketing tools/platforms for campaign activation 
  • 4 years’ experience in SEO, growth marketing.

Application Closing Date
Not Specified.

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