Head of Growth at Duplo

Duplo is building the platform to power the next generation of financial services. Our mission is to help companies expand financial access for all. Our simple and powerful banking-as-a-service API helps companies quickly launch financial products.

We are recruiting to fill the position below:

Job Title: Head of Growth

Location: Lagos
Department: Marketing
Employment Type: Full-Time

Job Description

• We are looking to hire a Head of Growth who will be tasked with leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.

Responsibilities

• Creating and implementing the growth marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
• Report, maintain and forecast all business metric results including customer growth, retention, recurring revenue, engagement, NPS and margin
• Implement and evaluate initiatives towards acquiring customers across various target segments.
• Develop and execute a growth strategy in collaboration with Duplo’s Management Team
• Improve engagement and increase customer conversion through various marketing channels
• Collaborate with cross-functional team (Product and Sales) to establish growth strategies to support Duplo’s revenue goals.
• Design content campaigns to drive education and engagement about Duplo’s product
• Oversee the management of  all Duplo’s social media platforms (including LinkedIn, Instagram, etc) 
• Manage the Social Media Team, drive and review content creation to ensure it is in line with Duplo’s brand and appeals to our  target audience 
• Manage Search Engine Optimization
• Creation of strategies to engage and retain current Duplo customers
• Manage, track and analyze key metrics to monitor customer acquisition, revenue/brand performance/engagement , customer retention  and create strategies for improvement.

Requirements

• 6 years of experience in B2B Marketing with exposure to both small and medium-size businesses
• A strong understanding of marketing analytics and the ability to apply insights from this to optimize campaigns
• Ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
• Strong growth track record, with samples and results of past campaigns.
• Outstanding written, oral and organizational ability.
• Proven experience in managing the end-to-end delivery of data-driven marketing and communications
• Knowledge of relevant marketing tools/platforms for campaign activation 
• 4 years’ experience in SEO, growth marketing.

Application Closing Date
Not Specified.