Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money for people around the world.
We are recruiting to fill the position below:
Job Title: Marketing Director, Africa
Location: Lagos
Employment Type: Full-time
Work Mode: Onsite or Remote
Category: Marketing
Job Summary
- Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Responsibilities
- End to end responsibility to lead and implement growth marketing programs for user awareness and acquisition.
- You will lead and build on the existing user acquisition team for implementation of our growth marketing strategies.
- Plan, initiate and execute all digital marketing initiatives, including SEO and paid marketing such as SEM, marketing automation, multichannel marketing, social media and physical advertising campaigns.
- Develop an understanding of the crypto ecosystem and our existing brand further within the ecosystem.
- Develop new business opportunities through strategic partnership across relevant partners
- Drive business growth through partnerships and strategic agreements to increase market penetration, user acquisition, revenue, and other relevant metrics.
- Create a communication strategy, to craft key messages on the benefits of our crypto/ blockchain products.
- Cross-functional collaboration with internal stakeholders across different teams and geographies.
Requirements
- Minimum of 8 years of experience in building a brand with a successful record of delivering work with measurable impact on brand image and business results.
- A consumer tech background is highly desirable.
- Have a knack for both data and creativity.
- Proven track record of utilizing data informing innovative and interesting ideas that are successfully operationalized into impactful marketing campaign execution.
- Experience working well with creative and business people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work.
- Strong stakeholder management skills, comfortable building relationships and influencing cross functional business partners.
- Interest in crypto/blockchain/technology space is a big plus.
Working at Binance
- Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry.
- Competitive salary
- Fast moving, challenging and unique business problems
- International work environment and flat organisation
- Great career development opportunities in a growing company
- Possibility for relocation and international transfers mid-career
- Flexible working hours, Casual work attire
Application Closing Date
Not Specified.
https://www.hotnigerianjobs.com/hotjobs/469830/marketing-director-africa-at-binance-nigeria.html