Lagos Business School is committed to creating and transmitting management and business knowledge based on a Christian conception of the human person and of economic activity relevant to Nigeria and Africa at large. We strive to be a world class business school which will have a significant impact on the practice of management.
We are recruiting to fill the position below:
Job Title: DBA Marketing Manager
Location: Lagos
Purpose of Position
- To ensure that Lagos Business School, Pan-Atlantic University maintains the DBA market flagship within the environment and coordinates the admission activities.
Essential Duties And Responsibilities
- Develop and implement a DBA marketing and admission strategy to attract quality candidates across gender and diverse industry sectors, disciplines, and backgrounds.
- Formulate and implement an integrated marketing strategy to strengthen the DBA as a premium brand.
- Develop sales prospect profile/persona/composite templates to aid the targeting of candidates.
- Deploy web strategies, paid searches, email campaigns, and innovative social media to increase admission success.
- Provide advice on the branding of DBA brochures, flyers, and other marketing communications materials.
- Plan and execute digital marketing schemes and campaigns including SEO/SEM, marketing database, email, social media, etc.
- Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points.
- Build, improve and maintain professional relationships with existing and prospective students and other stakeholders to sustain an admission pipeline
- Ensure the School is communicating the right message to attract prospective students and also, to retain the existing ones.
- Collate and analyze data to evaluate the DBA marketing efforts to improve brand marketing, visibility and coverage for decision-making.
- Monitor the activities of competitors especially foreign Business Schools domiciled in Nigeria and align admission practices to trends.
- Develop long-range organizational and promotional/marketing plans (print, electronic, and other medium) for programs and initiatives to support and promote our institution’s admissions processes and practice.
- Act as the first point of contact and provide expert advice to applicants on admission processes.
- Provide leadership in positioning PAU DBA admission in the marketplace to expand visibility to attract and enroll a diverse student body.
- Develop annual targets and projections for DBA admission activities for use in budgetary projections
- Any other specific duty to be assigned by the DBA Director from time to time.
Working Relationships
Internal:
- Corporate Communications Department
- Communication Designs, implementation
- Faculty Department
- Candidates Interview Management
- Accounting Department
- Candidate’s tuition fees Payment Management
- Liaising with PAU-NUC contact fellow on admissions
External:
- Third Parties relationships – events (e.g. information sessions, etc.) services and payment.
- Candidate Fee Payment Management
- Prospective Participants
- Application process Management
Qualifications
- Minimum of Master in Business Administration
Experience:
- Minimum of 5 years in Sales and Marketing position.
- Experience in Service Marketing, Business Development, Consulting, or Project Management
Required Skills:
- Project Planning and organization
- Strong interpersonal/human relations
- Excellent time management
- Excellent oral and written communication
- Strong public speaking and influencing capabilities
- Flexibility in work schedule
- Integrity, reliability, and confidentiality
- Knowledge of tertiary education policies and procedures in Nigeria and globally
- Financial/budget reports
- Experience in sales or marketing
- Microsoft Office Suites
- PR, branding, and integrated marketing
- Enrollment planning, demographics and admission.
Application Closing Date
17th February, 2023.
Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.
Note
- Only shortlisted candidates shall be contacted.
- LBS is an equal opportunity employer.
https://www.hotnigerianjobs.com/hotjobs/501236/dba-marketing-manager-at-lagos-business-school-lbs.html