DBA Marketing Manager at Lagos Business School (LBS)

Lagos Business School is committed to creating and transmitting management and business knowledge based on a Christian conception of the human person and of economic activity relevant to Nigeria and Africa at large. We strive to be a world class business school which will have a significant impact on the practice of management.

We are recruiting to fill the position below:

Job Title: DBA Marketing Manager

Location: Lagos

Purpose of Position

• To ensure that Lagos Business School, Pan-Atlantic University maintains the DBA market flagship within the environment and coordinates the admission activities.

Essential Duties And Responsibilities

• Develop and implement a DBA marketing and admission strategy to attract quality candidates across gender and diverse industry sectors, disciplines, and backgrounds.
• Formulate and implement an integrated marketing strategy to strengthen the DBA as a premium brand.
• Develop sales prospect profile/persona/composite templates to aid the targeting of candidates.
• Deploy web strategies, paid searches, email campaigns, and innovative social media to increase admission success.
• Provide advice on the branding of DBA brochures, flyers, and other marketing communications materials.
• Plan and execute digital marketing schemes and campaigns including SEO/SEM, marketing database, email, social media, etc.
• Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points.
• Build, improve and maintain professional relationships with existing and prospective students and other stakeholders to sustain an admission pipeline
• Ensure the School is communicating the right message to attract prospective students and also, to retain the existing ones.
• Collate and analyze data to evaluate the DBA marketing efforts to improve brand marketing, visibility and coverage for decision-making.
• Monitor the activities of competitors especially foreign Business Schools domiciled in Nigeria and align admission practices to trends.
• Develop long-range organizational and promotional/marketing plans (print, electronic, and other medium) for programs and initiatives to support and promote our institution’s admissions processes and practice.
• Act as the first point of contact and provide expert advice to applicants on admission processes.
• Provide leadership in positioning PAU DBA admission in the marketplace to expand visibility to attract and enroll a diverse student body.
• Develop annual targets and projections for DBA admission activities for use in budgetary projections
• Any other specific duty to be assigned by the DBA Director from time to time.

Working Relationships
Internal:

• Corporate Communications Department
• Communication Designs, implementation
• Faculty Department
• Candidates Interview Management
• Accounting Department
• Candidate’s tuition fees Payment Management
• Liaising with PAU-NUC contact fellow on admissions

External:

• Third Parties relationships – events (e.g. information sessions, etc.) services and payment.
• Candidate Fee Payment Management
• Prospective Participants
• Application process Management

Qualifications

• Minimum of Master in Business Administration

Experience:

• Minimum of 5 years in Sales and Marketing position.
• Experience in Service Marketing, Business Development, Consulting, or Project Management

Required Skills:

• Project Planning and organization
• Strong interpersonal/human relations
• Excellent time management
• Excellent oral and written communication
• Strong public speaking and influencing capabilities
• Flexibility in work schedule
• Integrity, reliability, and confidentiality
• Knowledge of tertiary education policies and procedures in Nigeria and globally
• Financial/budget reports
• Experience in sales or marketing
• Microsoft Office Suites
• PR, branding, and integrated marketing
• Enrollment planning, demographics and admission.

Application Closing Date
17th February, 2023.