Brand Storyteller at Workforce Group

Workforce Group is a Management Consulting and Outsourcing Professional Services Firm. Following its inception in July 2004, Workforce Management Centre Limited (Workforce) has built an enviable reputation as the leading indigenous management and professional services consulting firm in Nigeria. Drawing from its Deep Domain Expertise, in the area of organizational effectiveness and employee performance, the Company is positioned to assist businesses across diverse sectors of the economy in their quest to create sustainable value for their stakeholders.

We are recruiting to fill the position below for a client:

Job Title: Brand Storyteller

Location: Marina, Lagos

Job Objective

• This role is responsible for redefining the Company’s brand messaging and positioning by crafting compelling narratives about its vision and mission; and the work it is doing to achieve its goals in a manner that conveys emotion and spurs solidarity amongst different audience segments.

Responsibilities

• Produce content for blog posts, social media, and email campaigns.
• Research, plan and execute content marketing campaigns.
• Work with designers and marketing specialists to develop captivating copy for different campaigns and always-on content.
• Utilize data and insights from the Company’s product managers to advise on viable content ideas and product improvement (esp. through user guides).
• Analyze trends, advise on and execute brand storytelling directions.
• Draft storyboards for video content and other visuals.

Key Performance Indicators

• Increase in donations
• Customer Satisfaction Rating
• Increase in website hits from content created and exposed
• Increase in SEO ranking of our websites
• Number of fund-raising projects on giving.ng
• Adherence to set procedural standards
• TAT on assigned tasks
• Accuracy of scrutiny of proposals and partners
• Internal Audit Ratings

Functional/technical competencies:

• Content creation
• Digital/Content marketing
• Software Knowledge
• Critical and Analytical skills
• Stakeholder management
• Research and writing skills
• Copywriting
• Reporting
• Oral and written communication
• Interpersonal relations
• Initiative
• Decision quality & Problem solving
• Time & Self-Management
• Attention to Detail (Excellence)
• Continuous Learning
• Drive for Results (Efficiency)
• Customer focus

Person Specification
This role requires that the job holder:

• HND/BSc in any of the Social Sciences or related course of study
• 1-3 years’ experience as a writer or a writing related role.
• Must possess an excellent understanding of storytelling fundamentals, from character development to call-to-action.
• Must possess strong SEO knowledge.
• Must pay great attention to detail.
• Must have experience in a copywriting, editing, public relations or advertising position.
• Must have a very good understanding of digital media platforms, digital marketing concepts, best practices and digital media trends.
• Must be diplomatic, have strong judgment and team skills, be a strong collaborator and problem solver who can make decisions quickly.

Monthly Salary
NGN102,000 plus other benefits

Application Closing Date
13th March, 2023.