Analyst - Digital and Lead Management, Fixed Broadband at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Analyst - Digital and Lead Management, Fixed Broadband

Job Identification: 2803
Location: Ikoyi, Lagos
Job Schedule: Full time
Job Category: MTN Level 2
Reports To: Manager Market Development
Division: Fixed Broadband

Mission

• Collaborate in sales and marketing efforts to generate a robust lead pipeline aligned with business plans, quotas, and company objectives.
• Responsible for analyzing customer purchase patterns, online retail sales data, market campaigns, and sales performance. 

Description

• Engage online partners to follow up on e-commerce initiatives to drive sales.
• Create tracking reports for promotional activities.
• Coordinate with various departments on business development initiatives.
• Optimize pricing strategies and promotional planning.
• Evaluate performance measures against online sales targets.
• Generate comprehensive online sales reports to extract insights, facilitate informed decision-making, and foster business growth.
• Drive lead generation campaigns.
• Generate new leads to increase brand awareness.
• Create fresh lead generation tactics according to customers’ needs.
• Follow up on leads and conducting research to identify potential customers.
• Manage leads to ensure consistent site traffic growth.
• Maintain lead databases and lead source tracking.
• Submit marketing and sales pipeline reports.
• Conduct client or market surveys to learn about potential leads.
• Ensure an optimal customer experience for online customers.
• Develop an on-the-ground feedback and survey mechanisms for broadband customers.

Education

• First Degree in Business Administration, Marketing and Advertising 
• Fluent in English 

Experience:

• 3 - 7 years' experience which includes:
  • Experience in project planning, sales/marketing or related function.
  • Proficiency in Microsoft Office Tools (Word, PowerPoint, and Excel).
  • Telecoms experience would be an advantage.
  • Experience working in a medium organization.

Application Closing Date
29th May, 2023 (10:59 PM)