SEO Specialist at Innovative Media

Innovative Media is Nigeria’s leading media company driving the growth of the housing sector through a multifaceted channel approach encompassing TV, print, online media and live-interactive platforms.

These avenues which have grown into some of the most lucrative showcases for corporates, products and services within the built and construction sector include Abuja International Housing Show – Africa’s largest real estate and construction festival, Housing Development Programme on NTA & AIT, Housing Time on RayPower, Housing News Magazine and the largest housing news portal in the nation, africahousingnews.com.

We are recruiting to fill the position below:

Job Title: SEO Specialist

Location: Abuja (FCT)
Employment Type: Full-time

Job Description

• We are seeking a highly motivated and skilled SEO Specialist to join our marketing team. As an SEO Specialist, you will play a crucial role in enhancing our online presence, driving organic traffic, and improving search engine rankings.
• You will work closely with cross-functional teams to implement and execute effective SEO strategies, monitor performance metrics, and optimize content for search engines.
• The ideal candidate is a data-driven individual with a deep understanding of SEO best practices, search engine algorithms, and a proven track record of delivering tangible results.

Responsibilities
Keyword Research and Analysis:

• Conduct thorough keyword research to identify relevant and high-performing keywords.
• Analyze keyword trends and search volume to inform content strategies.

On-Page SEO:

• Optimize website content, meta tags, headings, and internal linking for search engines.
• Collaborate with content creators to ensure SEO-friendly content creation.
• Implement schema markup and structured data to enhance search visibility.

Technical SEO:

• Perform website audits to identify and resolve technical issues affecting SEO performance.
• Monitor and improve website speed, mobile-friendliness, and overall user experience.
• Manage XML sitemaps, robots.txt, and crawl errors.

Off-Page SEO:

• Develop and execute link-building strategies to acquire high-quality backlinks.
• Identify and engage with relevant online communities, influencers, and directories.

Analytics and Reporting:

• Monitor and analyze website traffic, rankings, and user behavior using SEO tools.
• Prepare regular reports on SEO performance, identifying trends and opportunities for improvement.
• Provide data-driven insights to inform decision-making and strategy adjustments.

Stay Abreast of Industry Trends:

• Keep up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Proactively recommend and implement strategies to adapt to evolving search engine algorithms.

Qualifications

• Bachelor's Degree in Marketing, Business, Computer Science, or related field (or equivalent work experience).
• 3 - 5 years work experience.
• Proven experience as an SEO Specialist or similar role, with a successful track record of improving organic search performance.
• In-depth knowledge of search engine algorithms, ranking factors, and technical SEO.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
• Strong analytical skills with the ability to analyze data, draw insights, and make data-driven decisions.
• Excellent communication skills, both written and verbal.
• Familiarity with HTML, CSS, and website development principles.
• Experience with content management systems (CMS) and basic image editing tools.

Preferred Qualifications:

• SEO certification(s) from recognized institutions.
• Experience with local SEO and e-commerce SEO.
• Familiarity with content management systems (e.g., WordPress, Joomla) and e-commerce platforms (e.g., Shopify, Magento).
• Basic understanding of other digital marketing channels (e.g., social media, paid search) and how they intersect with SEO.

Salary
N100,000 - N150,000 / month.

Application Closing Date
11th August, 2023.