SEO Specialist at Innovative Media

Innovative Media is Nigeria’s leading media company driving the growth of the housing sector through a multifaceted channel approach encompassing TV, print, online media and live-interactive platforms.

These avenues which have grown into some of the most lucrative showcases for corporates, products and services within the built and construction sector include Abuja International Housing Show – Africa’s largest real estate and construction festival, Housing Development Programme on NTA & AIT, Housing Time on RayPower, Housing News Magazine and the largest housing news portal in the nation, africahousingnews.com.

We are recruiting to fill the position below:

Job Title: SEO Specialist

Location: Abuja (FCT)
Employment Type: Full-time

Job Description

• We are seeking a highly motivated and skilled SEO Specialist to join our marketing team. As an SEO Specialist, you will play a crucial role in enhancing our online presence, driving organic traffic, and improving search engine rankings.
• You will work closely with cross-functional teams to implement and execute effective SEO strategies, monitor performance metrics, and optimize content for search engines.
• The ideal candidate is a data-driven individual with a deep understanding of SEO best practices, search engine algorithms, and a proven track record of delivering tangible results.

Responsibilities
Keyword Research and Analysis:

• Conduct thorough keyword research to identify relevant and high-performing keywords.
• Analyze keyword trends and search volume to inform content strategies.

On-Page SEO:

• Optimize website content, meta tags, headings, and internal linking for search engines.
• Collaborate with content creators to ensure SEO-friendly content creation.
• Implement schema markup and structured data to enhance search visibility.

Technical SEO:

• Perform website audits to identify and resolve technical issues affecting SEO performance.
• Monitor and improve website speed, mobile-friendliness, and overall user experience.
• Manage XML sitemaps, robots.txt, and crawl errors.

Off-Page SEO:

• Develop and execute link-building strategies to acquire high-quality backlinks.
• Identify and engage with relevant online communities, influencers, and directories.

Analytics and Reporting:

• Monitor and analyze website traffic, rankings, and user behavior using SEO tools.
• Prepare regular reports on SEO performance, identifying trends and opportunities for improvement.
• Provide data-driven insights to inform decision-making and strategy adjustments.

Stay Abreast of Industry Trends:

• Keep up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Proactively recommend and implement strategies to adapt to evolving search engine algorithms.

Qualifications

• Bachelor's Degree in Marketing, Business, Computer Science, or related field (or equivalent work experience).
• 3 - 5 years work experience.
• Proven experience as an SEO Specialist or similar role, with a successful track record of improving organic search performance.
• In-depth knowledge of search engine algorithms, ranking factors, and technical SEO.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
• Strong analytical skills with the ability to analyze data, draw insights, and make data-driven decisions.
• Excellent communication skills, both written and verbal.
• Familiarity with HTML, CSS, and website development principles.
• Experience with content management systems (CMS) and basic image editing tools.

Preferred Qualifications:

• SEO certification(s) from recognized institutions.
• Experience with local SEO and e-commerce SEO.
• Familiarity with content management systems (e.g., WordPress, Joomla) and e-commerce platforms (e.g., Shopify, Magento).
• Basic understanding of other digital marketing channels (e.g., social media, paid search) and how they intersect with SEO.

Salary
N100,000 - N150,000 / month.

Application Closing Date
11th August, 2023.

Method of Application
Interested and qualified candidates should send their Application and Portfolio to: [email protected] using the Job Title as the subject of the mail.

Note: Join our dynamic team and help us drive our online presence to new heights through effective and strategic SEO practices. Apply now and become an integral part of our marketing success!