Best Search Recruitment - Our client, an international company that is into the manufacturing of personal body care, is recruiting to fill the position of:
Job Title: Brand Manager
Location: Lagos
Report to: Marketing Manager
Responsibilities
- Category Business Planning :Analyze the macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections
- Brand Planning : Analyze the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health
- Portfolio Planning : Analyze the current and past industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio
- New Product/ Product Extension Planning, Development and Launch :Gather inputs from market research data, consumer insights for preparation new product brief
- Assist in preparing the product brief
- Brand Communication, Development and Execution :Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication
- Packaging Development :Analyze the market research data on new packaging trends in the market (if, required)
- Prepare packaging brief covering brand positioning, priority market and socio economic class of target segment, key consumer insights, legal mandatory, industry scenario, packaging trends, and market competitiveness of the product
- Trade Promotion (Domestic Market) :Evaluate the need for trade promotion by analyzing region wise outlet wise purchase pattern of wholesale distributors and competitive landscape with respect to trade promotion schemes;
- Brand Plan Review :Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis.
- Prepare the brand review presentation basis the variance analysis.
- Consumer Complaint Addressal: interact with customers to identify the root cause of market complaints
- Market Research Conceptualization and Execution.
- Demand Planning: Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager for the preparation of demand planning note (DPN).
- Order Fulfillment: Participate in identification of root cause for non-fulfillment of sales orders.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should send their CV's to:
[email protected]