Brand Manager at an International Company - Best Search Recruitment Limited

Posted on Mon 18th May, 2015 - hotnigerianjobs.com --- (0 comments)

Best Search Recruitment - Our client, an international company that is into the manufacturing of personal body care, is recruiting to fill the position of:

Job Title: Brand Manager

Location: Lagos
Report to: Marketing Manager

Responsibilities

Category Business Planning :Analyze the macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections
Brand Planning : Analyze the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health
Portfolio Planning : Analyze the current and past industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio
New Product/ Product Extension Planning, Development and Launch :Gather inputs from market research data, consumer insights for preparation new product brief
Assist in preparing the product brief
Brand Communication, Development and Execution :Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication
Packaging Development :Analyze the market research data on new packaging trends in the market (if, required)
Prepare packaging brief covering brand positioning, priority market and socio economic class of target segment, key consumer insights, legal mandatory, industry scenario, packaging trends, and market competitiveness of the product
Trade Promotion (Domestic Market) :Evaluate the need for trade promotion by analyzing region wise outlet wise purchase pattern of wholesale distributors and competitive landscape with respect to trade promotion schemes;
Brand Plan Review :Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis.
Prepare the brand review presentation basis the variance analysis.
Consumer Complaint Addressal: interact with customers to identify the root cause of market complaints
Market Research Conceptualization and Execution.
Demand Planning: Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager for the preparation of demand planning note (DPN).
Order Fulfillment: Participate in identification of root cause for non-fulfillment of sales orders.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV's to: [email protected]

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