Content Creator / Digital Marketing Lead at Goldplates Feast House

Goldplates Feast House, a reputable restuarant, is recruiting suitable candidates to fill the position below:

Job Title: Content Creator / Digital Marketing Lead

Location: Lagos Island Lagos,
Employment Type: Full-time
Reporting Line: Human Resources and Compliance Manager

Job Summary

• The Digital Marketer/Content & Social Media Lead for a Quick Service Restaurant (QSR) plays a pivotal role in developing and executing digital marketing strategies to increase brand visibility, engagement, and conversion rates across various online platforms.
• This role involves creating compelling content, building a strong social media presence, managing online sales volume, and enhancing customer service experience.
• Additionally, the individual will be responsible for training customer care representatives and addressing customer issues promptly and effectively.

Key Responsibilities
Content Creation and Social Media Management:

• Develop engaging and relevant content for various digital channels, including social media platforms (e.g., TikTok, Instagram, Facebook, Twitter), blogs, websites, and email newsletters.
• Create a content calendar and ensure the delivery of at least 20 pieces of high- quality content per month to maintain consistent brand presence and engage with the target audience effectively.
• Manage and maintain brand presence on social media platforms, monitoring trends, responding to comments, messages, and inquiries, and actively engaging with followers to build a strong online community.

Online Sales Management:

• Set monthly sales volume targets for online orders and collaborate with sales/customer representatives to achieve these targets.
• Analyze sales data and performance metrics to identify trends, opportunities, and areas for improvement.
• Develop and implement strategies to drive online sales growth, such as promotional campaigns, discounts, or loyalty programs.

Customer Care Representatives Training:

• Conduct training sessions for customer care representatives in the various outlets to enhance their skills in handling online orders, addressing customer inquiries, and providing excellent service.
• Provide ongoing support, coaching, and feedback to ensure customer care representatives are equipped to deliver exceptional online customer experiences.

Customer Issue Resolution:

• Monitor and respond to customer feedback, reviews, and complaints across online platforms promptly and professionally.
• Investigate and resolve customer issues, concerns, or complaints related to online orders, delivery, or service quality to ensure customer satisfaction and retention.
• Implement proactive measures to prevent recurring issues and improve overall customer experience.

Qualifications and Skills

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Proven experience in digital marketing, social media management, online sales, and customer service, preferably in the food service industry or QSR sector.
• Strong content creation skills, with the ability to produce engaging written and visual content tailored to different platforms and target audiences.
• Proficiency in social media platforms, including TikTok, Instagram, Facebook, Twitter, etc., and experience in managing social media accounts for business purposes.
• Excellent communication, interpersonal, and customer service skills.
• Analytical mindset with the ability to interpret data, track performance metrics, and make data-driven decisions.
• Leadership abilities and experience in managing teams or coordinating cross-functional projects.
• Problem-solving skills and the ability to handle customer issues and complaints effectively.

Working Conditions:

• This role is based at the GPFH headquarters and performed across other outlets.
• It requires flexibility in working hours to accommodate social media engagement, content creation, online sales management, customer service responsibilities, including evenings, weekends, and holidays as needed.
• Occasional travel to restaurant locations or for industry events may be required.

Application Closing Date
29th February, 2024.