Content Creator / Digital Marketing Lead at Goldplates Feast House

Goldplates Feast House, a reputable restuarant, is recruiting suitable candidates to fill the position below:

Job Title: Content Creator / Digital Marketing Lead

Location: Lagos Island Lagos,
Employment Type: Full-time
Reporting Line: Human Resources and Compliance Manager

Job Summary

• The Digital Marketer/Content & Social Media Lead for a Quick Service Restaurant (QSR) plays a pivotal role in developing and executing digital marketing strategies to increase brand visibility, engagement, and conversion rates across various online platforms.
• This role involves creating compelling content, building a strong social media presence, managing online sales volume, and enhancing customer service experience.
• Additionally, the individual will be responsible for training customer care representatives and addressing customer issues promptly and effectively.

Key Responsibilities
Content Creation and Social Media Management:

• Develop engaging and relevant content for various digital channels, including social media platforms (e.g., TikTok, Instagram, Facebook, Twitter), blogs, websites, and email newsletters.
• Create a content calendar and ensure the delivery of at least 20 pieces of high- quality content per month to maintain consistent brand presence and engage with the target audience effectively.
• Manage and maintain brand presence on social media platforms, monitoring trends, responding to comments, messages, and inquiries, and actively engaging with followers to build a strong online community.

Online Sales Management:

• Set monthly sales volume targets for online orders and collaborate with sales/customer representatives to achieve these targets.
• Analyze sales data and performance metrics to identify trends, opportunities, and areas for improvement.
• Develop and implement strategies to drive online sales growth, such as promotional campaigns, discounts, or loyalty programs.

Customer Care Representatives Training:

• Conduct training sessions for customer care representatives in the various outlets to enhance their skills in handling online orders, addressing customer inquiries, and providing excellent service.
• Provide ongoing support, coaching, and feedback to ensure customer care representatives are equipped to deliver exceptional online customer experiences.

Customer Issue Resolution:

• Monitor and respond to customer feedback, reviews, and complaints across online platforms promptly and professionally.
• Investigate and resolve customer issues, concerns, or complaints related to online orders, delivery, or service quality to ensure customer satisfaction and retention.
• Implement proactive measures to prevent recurring issues and improve overall customer experience.

Qualifications and Skills

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Proven experience in digital marketing, social media management, online sales, and customer service, preferably in the food service industry or QSR sector.
• Strong content creation skills, with the ability to produce engaging written and visual content tailored to different platforms and target audiences.
• Proficiency in social media platforms, including TikTok, Instagram, Facebook, Twitter, etc., and experience in managing social media accounts for business purposes.
• Excellent communication, interpersonal, and customer service skills.
• Analytical mindset with the ability to interpret data, track performance metrics, and make data-driven decisions.
• Leadership abilities and experience in managing teams or coordinating cross-functional projects.
• Problem-solving skills and the ability to handle customer issues and complaints effectively.

Working Conditions:

• This role is based at the GPFH headquarters and performed across other outlets.
• It requires flexibility in working hours to accommodate social media engagement, content creation, online sales management, customer service responsibilities, including evenings, weekends, and holidays as needed.
• Occasional travel to restaurant locations or for industry events may be required.

Application Closing Date
29th February, 2024.

Method of Application
Interested and qualified candidates should send their Resume and Cover Letter to: [email protected] using the Job Title as the subject of the mail.