Beacongate Limited is an HR Consulting Firm, offering a wide range of HR support services to organizations in the area of advisory, recruitment, training, business coaching, outsourcing, and HR services.
We are recruiting to fill the position below:
Job Title: Senior Manager, Marketing Research Specialist
Location: Ikeja GRA, Lagos
Employment Type: Full-time
Description
- Lead products innovation within the Company's common innovation framework assuring multi-functional team alignment and collaboration.
- Build and articulate brand positioning and platforms.
- Consult with client team to understand objectives, products to include, respondent screening criteria, key measures and success hurdles, desired timing.
- Develop research design recommendation.
- Deliver in depth primary market research, analysis, and insights across multiple.
- Project Execution - Coordinate with various team members within Client Solutions, Operations and Tech Solutions, external vendors to ensure accurate and timely completion of projects.
- Lead the development and implementation of primary research plans for professionals, patients and payers including developmental research.
- Inform the brand planning process based on a deep understanding of all stages of the patient journey, stakeholder influences throughout the journey.
- Develop and execute annual marketing plans including strategic initiatives, demand forecasting, distribution plans, research initiatives, display plans and in-store activation and promotional activity.
- Perform profitability analyses as needed.
Requirements
- Candidates should possess relevant qualifications with 9 - 13 years work experience.
Skills:
- Data analysis
- Project management
- Communication skills
- Marketing research
- Analytical Reasoning
- Ability to conduct research
- Organising focus groups or observational studies
- Report writing
Application Closing Date
15th March, 2024.
How to Apply
Interested and qualified candidates should send their Applications to: [email protected] using the Job Title as the subject of the email.
https://www.hotnigerianjobs.com/hotjobs/602449/senior-manager-marketing-research-specialist-at-be.html