Senior Manager, Marketing Research Specialist at Beacongate Limited

Beacongate Limited is an HR Consulting Firm, offering a wide range of HR support services to organizations in the area of advisory, recruitment, training, business coaching, outsourcing, and HR services.

We are recruiting to fill the position below:

Job Title: Senior Manager, Marketing Research Specialist

Location: Ikeja GRA, Lagos
Employment Type: Full-time

Description

• Lead products innovation within the Company's common innovation framework assuring multi-functional team alignment and collaboration.
• Build and articulate brand positioning and platforms.
• Consult with client team to understand objectives, products to include, respondent screening criteria, key measures and success hurdles, desired timing.
• Develop research design recommendation.
• Deliver in depth primary market research, analysis, and insights across multiple.
• Project Execution - Coordinate with various team members within Client Solutions, Operations and Tech Solutions, external vendors to ensure accurate and timely completion of projects.
• Lead the development and implementation of primary research plans for professionals, patients and payers including developmental research.
• Inform the brand planning process based on a deep understanding of all stages of the patient journey, stakeholder influences throughout the journey.
• Develop and execute annual marketing plans including strategic initiatives, demand forecasting, distribution plans, research initiatives, display plans and in-store activation and promotional activity.
• Perform profitability analyses as needed.

Requirements

• Candidates should possess relevant qualifications with 9 - 13 years work experience.

Skills:

• Data analysis
• Project management
• Communication skills
• Marketing research
• Analytical Reasoning
• Ability to conduct research
• Organising focus groups or observational studies
• Report writing

Application Closing Date
15th March, 2024.