Lagosbiz is an innovative startup on a mission to transform the business landscape of Lagos by creating a comprehensive directory of local businesses. We believe in empowering businesses of all sizes to reach a wider audience, connect with potential customers, and thrive in the dynamic city of Lagos.
We are recruiting to fill the position below:
Job Title: Digital Marketer
Location: Nationwide
Employment Type: Full-time
Job Description
- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
- Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities
- Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and Skills
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Up-to-date with the latest trends and best practices in online marketing and measurement
- A relevant qualification
Application Closing Date
19th June, 2024.
How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.
https://www.hotnigerianjobs.com/hotjobs/614939/digital-marketer-at-lagosbiz.html