Odixcity Consulting - Our client, a Technology company, is recruiting to fill the position below:
Job Title: Digital / Product Marketer (remote)
Location: Nigeria
Employment Type: Contract
Job Summary
- We are currently seeking a talented Digital/ product Marketer to market our software products on our social media platforms.
- In this role, you will collaborate with the media team to create engaging content, manage posts, and respond to our followers.
- Your goal will be to maintain our company's image consistently to achieve our marketing objectives.
- To succeed in this position, you must possess a thorough understanding of various social media platforms, digital marketing tools, and analytics to optimize campaigns.
- As a digital Marketer, you should stay up-to-date with the latest digital technologies and social media trends.
- Additionally, you must possess excellent communication skills and be able to convey our company's views creatively.
- You will be responsible for developing and implementing digital marketing strategies that enhance brand visibility, engage our target audience, and drive business objectives for our company.
Responsibilities
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Plan, execute, and optimize digital advertising campaigns (e.g., Google Ads, Facebook Ads).
- Conduct keyword research and implement SEO strategies to improve online visibility.
- Monitor and analyze campaign performance, adjusting strategies to maximize ROI.
- Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
- Communicate with followers, respond to queries promptly, and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools, and applications
- Collaborate with design teams to create visually appealing and shareable multimedia content
- Utilize storytelling techniques to convey brand messages effectively.
- Foster community engagement through online forums, groups, and social media communities.
As a Product marketer you will:
- Develop and execute go-to-market strategies for new products, including positioning, messaging, and launch plans.
- Conduct market research to identify customer needs, preferences, and trends, and use insights to inform product development and marketing strategies.
- Collaborate with cross-functional teams, including product management, sales, and creative, to ensure alignment and successful product launches.
- Create compelling product content, including product descriptions, sales collateral, and customer case studies.
- Manage product pricing and packaging, and develop pricing strategies that maximize revenue and profitability.
- Develop and execute demand generation campaigns, including email marketing, social media, and advertising.
- Analyze and report on product performance metrics, including sales, customer acquisition, and retention.
- Monitor competitive landscape and industry trends, and use insights to inform product and marketing strategies.
- Develop and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.
- Continuously evaluate and optimize product marketing strategies to improve effectiveness and drive business growth.
Requirements and Skills
- Bachelor's degree in Marketing, Communications, or a related field.
- 3 years experience in digital/product marketing of software products
- Hands-on experience in content management
- Excellent copywriting skills
- Experience in writing sales pitch.
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research, and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Analytical and multitasking skills
- Excellent written and verbal communication skills.
- Ability to multitask and work in a fast-paced environment.
- Up-to-date with the latest trends in digital marketing and social media.
Salary
N400,000 monthly (gross).
Application Closing Date
Not Specified.
Sorry, this listing is no longer open.
https://www.hotnigerianjobs.com/hotjobs/661206/digital-product-marketer-remote-at-odixcity-consul.html