Digital / Product Marketer (Remote) at a Technology Company - Odixcity Consulting

Odixcity Consulting - Our client, a Technology company, is recruiting to fill the position below:

Job Title: Digital / Product Marketer (remote)

Location: Nigeria
Employment Type: Contract

Job Summary

• We are currently seeking a talented Digital/ product Marketer to market our software products on our social media platforms.
• In this role, you will collaborate with the media team to create engaging content, manage posts, and respond to our followers.
• Your goal will be to maintain our company's image consistently to achieve our marketing objectives.
• To succeed in this position, you must possess a thorough understanding of various social media platforms, digital marketing tools, and analytics to optimize campaigns.
• As a digital Marketer, you should stay up-to-date with the latest digital technologies and social media trends.
• Additionally, you must possess excellent communication skills and be able to convey our company's views creatively.
• You will be responsible for developing and implementing digital marketing strategies that enhance brand visibility, engage our target audience, and drive business objectives for our company.

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Plan, execute, and optimize digital advertising campaigns (e.g., Google Ads, Facebook Ads).
• Conduct keyword research and implement SEO strategies to improve online visibility.
• Monitor and analyze campaign performance, adjusting strategies to maximize ROI.
• Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
• Communicate with followers, respond to queries promptly, and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools, and applications
• Collaborate with design teams to create visually appealing and shareable multimedia content
• Utilize storytelling techniques to convey brand messages effectively.
• Foster community engagement through online forums, groups, and social media communities.

As a Product marketer you will:

• Develop and execute go-to-market strategies for new products, including positioning, messaging, and launch plans.
• Conduct market research to identify customer needs, preferences, and trends, and use insights to inform product development and marketing strategies.
• Collaborate with cross-functional teams, including product management, sales, and creative, to ensure alignment and successful product launches.
• Create compelling product content, including product descriptions, sales collateral, and customer case studies.
• Manage product pricing and packaging, and develop pricing strategies that maximize revenue and profitability.
• Develop and execute demand generation campaigns, including email marketing, social media, and advertising.
• Analyze and report on product performance metrics, including sales, customer acquisition, and retention.
• Monitor competitive landscape and industry trends, and use insights to inform product and marketing strategies.
• Develop and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.
• Continuously evaluate and optimize product marketing strategies to improve effectiveness and drive business growth.

Requirements and Skills

• Bachelor's degree in Marketing, Communications, or a related field.
• 3 years experience in digital/product marketing of software products
• Hands-on experience in content management
• Excellent copywriting skills
• Experience in writing sales pitch.
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research, and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Analytical and multitasking skills
• Excellent written and verbal communication skills.
• Ability to multitask and work in a fast-paced environment.
• Up-to-date with the latest trends in digital marketing and social media.

Salary
N400,000 monthly (gross).

Application Closing Date
Not Specified.