Deloitte Human Capital Consulting - Our client, the African Medical Centre of Excellence, Abuja (AMCE Abuja), is recruiting suitable candidates to fill the position below in the Health Sector:
About the Client
- The African Medical Centre of Excellence, Abuja (AMCE Abuja), a quaternary-level multi-specialty medical institution developed by Afreximbank aims to revolutionize healthcare in Africa. Established to address critical gaps, the AMCE Abuja is committed to providing world-class care through innovative research, development, and education.
- The Centre will offer comprehensive services in oncology, haematology, cardiovascular care, and general healthcare across the continent, with plans for expansion. The construction phase, supported by global partners, precedes a phased rollout over six years, evolving into a 500-bed facility.
- Set to commence operations in early 2025, this flagship facility in Abuja is a key part of Afreximbank’s network of healthcare facilities, actively countering brain drain, reducing medical tourism by offering advanced procedures such as stem cell transplantation and state-of-the-art treatments for various diseases, and fostering employment opportunities. The vision for the AMCE initiative is to shape a healthier and more educated future for Africa.
Job Purpose
- The Public Relations Manager will oversee media relations, write engaging press releases, coordinate public events, and manage crisis communications.
- The role holder will promote AMCE's corporate image and manage interactions with the media and other corporate entities.
Core Responsibilities
Strategic Communication Planning and Reporting:
- Develop and implement comprehensive corporate communication strategies and programmes relevant to AMCE’s strategic goals and objectives.
- Align communication plans with business goals and ensure consistent messaging across platforms.
- Assists in developing the department’s budget per the organisation's strategic and operational plans.
- Analyse communication metrics and KPIs to measure effectiveness to inform future strategies for AMCE.
- Prepare regular reports on communication activities and their impact.
- Monitor media coverage and public perception of AMCE within and outside Nigeria.
Media/Public Relations:
- Develop and maintain positive relationships with journalists, bloggers, and other media representatives.
- Pitch newsworthy stories and proactively secure media coverage for AMCE.
- Draft and distribute press releases, media advisories, and other communication materials for media outlets.
- Manage media inquiries and serve as the company’s spokesperson for designated media interactions.
- Support and manage press conferences, media briefings and interviews.
Content Creation and Management:
- Develop compelling and informative content across various formats, such as press releases, website copy, social media posts, blog articles, and internal communications materials.
- Research and write content that aligns with brand messaging and audience interests.
- Maintain a consistent brand voice and tone across all communication channels.
- Oversee and support the development of corporate presentations, reports and other marketing materials and produce high-quality content.
Social Media Management:
- Develop and execute a strategic social media plan to drive brand awareness, engagement, and community building.
- Create and curate engaging social media content, including text, images, and videos.
- Monitor and respond to social media comments and messages in a timely and professional manner.
- Analyze social media performance and adapt strategies based on insights.
Internal Communications:
- Develop and implement internal communication plans to keep employees informed, engaged, and aligned with company goals.
- Craft internal communication materials such as employee newsletters, intranet content, and company-wide announcements.
- Facilitate internal communication channels to foster transparency and employee engagement.
Reputation Management and Crisis Communication:
- Monitor and analyse public perception of AMCE, as well as manage online reviews to maintain a positive image of the company’s brand.
- Develop and implement crisis communication plans.
- Manage communication during crises to protect the company’s reputation.
Requirements
Educational Qualification:
- Bachelor's Degree in Public Relations, Mass Communications, Journalism, or a related field
- Master’s degree/ MBA is an added advantage
Professional Requirements:
- Certifications in communications or public relations and membership of professional bodies such as Nigeria Institute of Public Relations (NIPR) is an added advantage
Experience Requirements:
- Minimum of 5 years’ experience in public relations
- Experience in a healthcare or similar regulated industry will be an added advantage
- Experience with crisis communications and media training.
- Proven track record of successful Public Relations campaigns and media relations
Competency Requirements:
Knowledge Requirements:
- Strong understanding of the healthcare industry and market trends.
- Good knowledge and understanding of media and public relationship strategies.
- In-depth understanding of strategic communications, marketing, and partnership principles.
- In-depth understanding of communication principles, public relations practices, and social media marketing strategies.
- Excellent knowledge of the current media landscape and communication channels.
Skill Requirements:
- Proficiency in Microsoft Office Suite and PR software tools
- Proficiency in social media management and content creation
- Public communication and external relations management
- Brand advocacy and marketing
- Strategic partnerships
- Expertise in media outreach
- Demonstrable skills in written and spoken English that are adequate to enable effective communication
Personal Abilities:
- Professional attitude towards work
- Shares the AMCE values
- Excellent analytical and problem-solving skills
- Strong communication and interpersonal skills
- Adaptability.
- Proactive and organized.
- Personal and professional credibility
- Supportive, approachable, and capable of inspiring confidence in staff members
- Honesty and integrity
- Commitment to clinical governance