Public Relations Manager at the African Medical Centre of Excellence (AMCE Abuja) - Deloitte Human Capital Consulting

Deloitte Human Capital Consulting - Our client, the African Medical Centre of Excellence, Abuja (AMCE Abuja), is recruiting suitable candidates to fill the position below in the Health Sector:

Job Title: Public Relations Manager

Location: Abuja (FCT)
Job type: Full-time

About the Client

• The African Medical Centre of Excellence, Abuja (AMCE Abuja), a quaternary-level multi-specialty medical institution developed by Afreximbank aims to revolutionize healthcare in Africa. Established to address critical gaps, the AMCE Abuja is committed to providing world-class care through innovative research, development, and education.
• The Centre will offer comprehensive services in oncology, haematology, cardiovascular care, and general healthcare across the continent, with plans for expansion. The construction phase, supported by global partners, precedes a phased rollout over six years, evolving into a 500-bed facility.
• Set to commence operations in early 2025, this flagship facility in Abuja is a key part of Afreximbank’s network of healthcare facilities, actively countering brain drain, reducing medical tourism by offering advanced procedures such as stem cell transplantation and state-of-the-art treatments for various diseases, and fostering employment opportunities. The vision for the AMCE initiative is to shape a healthier and more educated future for Africa.

Job Purpose

• The Public Relations Manager will oversee media relations, write engaging press releases, coordinate public events, and manage crisis communications.
• The role holder will promote AMCE's corporate image and manage interactions with the media and other corporate entities.

Core Responsibilities
Strategic Communication Planning and Reporting:

• Develop and implement comprehensive corporate communication strategies and programmes relevant to AMCE’s strategic goals and objectives.
• Align communication plans with business goals and ensure consistent messaging across platforms.
• Assists in developing the department’s budget per the organisation's strategic and operational plans.
• Analyse communication metrics and KPIs to measure effectiveness to inform future strategies for AMCE.
• Prepare regular reports on communication activities and their impact.
• Monitor media coverage and public perception of AMCE within and outside Nigeria. 

Media/Public Relations:

• Develop and maintain positive relationships with journalists, bloggers, and other media representatives.
• Pitch newsworthy stories and proactively secure media coverage for AMCE.
• Draft and distribute press releases, media advisories, and other communication materials for media outlets.
• Manage media inquiries and serve as the company’s spokesperson for designated media interactions.
• Support and manage press conferences, media briefings and interviews.

Content Creation and Management:

• Develop compelling and informative content across various formats, such as press releases, website copy, social media posts, blog articles, and internal communications materials.
• Research and write content that aligns with brand messaging and audience interests.
• Maintain a consistent brand voice and tone across all communication channels.
• Oversee and support the development of corporate presentations, reports and other marketing materials and produce high-quality content.

Social Media Management:

• Develop and execute a strategic social media plan to drive brand awareness, engagement, and community building.
• Create and curate engaging social media content, including text, images, and videos.
• Monitor and respond to social media comments and messages in a timely and professional manner.
• Analyze social media performance and adapt strategies based on insights.

Internal Communications:

• Develop and implement internal communication plans to keep employees informed, engaged, and aligned with company goals.
• Craft internal communication materials such as employee newsletters, intranet content, and company-wide announcements.
• Facilitate internal communication channels to foster transparency and employee engagement.

Reputation Management and Crisis Communication:

• Monitor and analyse public perception of AMCE, as well as manage online reviews to maintain a positive image of the company’s brand.
• Develop and implement crisis communication plans.
• Manage communication during crises to protect the company’s reputation.

Requirements
Educational Qualification:

• Bachelor's Degree in Public Relations, Mass Communications, Journalism, or a related field
• Master’s degree/ MBA is an added advantage

Professional Requirements:

• Certifications in communications or public relations and membership of professional bodies such as Nigeria Institute of Public Relations (NIPR) is an added advantage

Experience Requirements:

• Minimum of 5 years’ experience in public relations
• Experience in a healthcare or similar regulated industry will be an added advantage
• Experience with crisis communications and media training.
• Proven track record of successful Public Relations campaigns and media relations

Competency Requirements:
Knowledge Requirements:

• Strong understanding of the healthcare industry and market trends.
• Good knowledge and understanding of media and public relationship strategies.
• In-depth understanding of strategic communications, marketing, and partnership principles.
• In-depth understanding of communication principles, public relations practices, and social media marketing strategies.
• Excellent knowledge of the current media landscape and communication channels.

Skill Requirements:

• Proficiency in Microsoft Office Suite and PR software tools
• Proficiency in social media management and content creation
• Public communication and external relations management
• Brand advocacy and marketing
• Strategic partnerships
• Expertise in media outreach
• Demonstrable skills in written and spoken English that are adequate to enable effective communication

Personal Abilities:

• Professional attitude towards work
• Shares the AMCE values
• Excellent analytical and problem-solving skills
• Strong communication and interpersonal skills
• Adaptability.
• Proactive and organized.
• Personal and professional credibility
• Supportive, approachable, and capable of inspiring confidence in staff members
• Honesty and integrity
• Commitment to clinical governance

Application Closing Date
Not Specified.